Enhance Brand Identity and Web Presence

We are a perfume brand looking to expand and strengthen our brand identity. We’ve set up a Shopify website but realize we need professional help to ensure we’re positioned for success. Ideally, we’re looking for someone with experience in the fragrance industry, but at a minimum, you should have experience in the beauty space. Additionally, we’re seeking help with social marketing strategy and design.

We’re not just looking for a one-time project; we want to build a long-term business relationship with someone we can work with consistently. For this project, we’re open to working on either a milestone basis or an hourly rate. This way, we can strategically collaborate, continuously tweak, and refine our approach to align with our goals.

I’ve outlined the services we think we need for this job, but I might have missed some. If you specialize in certain areas—like website design or social marketing—but not others, that’s perfectly fine. Please let me know which parts you can confidently handle. If you believe we could be a good fit, please reply, and I’ll send you links to our brand.

Here are the services we’re seeking:
• Website and brand audit
• Review and possible revision of: Voice & tone guidelines
• Review and possible revision of: Mission & vision statement
• Review of target audience & positioning
• Brand narrative
• Design advice
• Brand style guides
• Website flow
• Responsive design and website
• Color palette
• Typography guidelines
• Social marketing strategy and design
• Marketing advice and materials