Eco-Friendly Furniture Brand Development
Budget: £750 – £1,500 GBP
I run a small furniture wholesale business, supplying retailers all over the UK, supplying furniture ranges from India and Indonesia.
On my latest trip I came across 2 collections which particularly focus on upcycled materials and would i think sit very well within the environmentally friendly banner (as much as these things can.)
One is a range of cabinet furniture (coffee tables, sideboards etc) made using the timber within old houses from Gujarat, India (80 - 100 years old)
The other is a range of footstools, storage stools etc. The factory is set within literally hundreds of square miles of sugar cane plantations and the manufacturing team are all from very local villages. When the sugar cane is harvested (2-3 times per year) the waste from this is processed to manufacture the very strong cardboard which forms the interior of the stools.
There is no plastic whatsoever in either collection and I was looking to explore the best way of building a separate brand within my company with its own logo, range name and story.
The target market will be eco-conscious consumers alongside my existing customers which are established retailers, I am looking for them to stock and display the ranges.
The brand will focus on ethical sourcing and fair labor practices. The brand messaging should be friendly and approachable to appeal to eco-conscious consumers and established retailers. The brand identity should have a rustic and vintage feel, reflecting the heritage and craftsmanship of the upcycled materials. The brand story should emphasize the use of upcycled materials and their heritage. I am expecting a brand logo design and brand story.
Please develop a logo, a unique range name, and sustainable packaging solutions for the brand. The packaging design should have a rustic and vintage style to reflect the heritage of the upcycled materials. This project will require individually specified assets such as a logo, range name, and sustainable packaging solutions. The primary goal for the new eco-friendly brand is to increase market presence.
On my latest trip I came across 2 collections which particularly focus on upcycled materials and would i think sit very well within the environmentally friendly banner (as much as these things can.)
One is a range of cabinet furniture (coffee tables, sideboards etc) made using the timber within old houses from Gujarat, India (80 - 100 years old)
The other is a range of footstools, storage stools etc. The factory is set within literally hundreds of square miles of sugar cane plantations and the manufacturing team are all from very local villages. When the sugar cane is harvested (2-3 times per year) the waste from this is processed to manufacture the very strong cardboard which forms the interior of the stools.
There is no plastic whatsoever in either collection and I was looking to explore the best way of building a separate brand within my company with its own logo, range name and story.
The target market will be eco-conscious consumers alongside my existing customers which are established retailers, I am looking for them to stock and display the ranges.
The brand will focus on ethical sourcing and fair labor practices. The brand messaging should be friendly and approachable to appeal to eco-conscious consumers and established retailers. The brand identity should have a rustic and vintage feel, reflecting the heritage and craftsmanship of the upcycled materials. The brand story should emphasize the use of upcycled materials and their heritage. I am expecting a brand logo design and brand story.
Please develop a logo, a unique range name, and sustainable packaging solutions for the brand. The packaging design should have a rustic and vintage style to reflect the heritage of the upcycled materials. This project will require individually specified assets such as a logo, range name, and sustainable packaging solutions. The primary goal for the new eco-friendly brand is to increase market presence.