Digital Marketing Manager

Job ID: 37748790

Budget: $30 – $250 USD

Digiselle is an upcoming e-commerce business that will help brands maximize online sales potential through data-driven strategies and intuitive customer experiences. We partner with our clients to provide end-to-end digital solutions for their businesses.

Job Description:
We are seeking a highly skilled and experienced freelance digital marketing specialist to join our founding team for long term. As a digital marketing specialist, you will be responsible for developing and implementing effective digital marketing strategies to drive online visibility, engagement and conversions for our clients. We are an upcoming company so we need someone who is willing and ready to support us grow and get a share of company profit.

Responsibilities:

- Develop and execute digital marketing campaigns across various channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media, email marketing, and content marketing.
-Conduct thorough keyword research and analysis to identify target keywords and optimize website content for improved search engine rankings.
-Manage and optimize PPC campaigns on platforms such as Google Ads and social media advertising platforms to maximize return on ad spend (ROAS).
-Create and curate compelling and engaging content for social media platforms to enhance brand awareness, drive user engagement, and generate leads.
-Monitor and analyze website analytics, campaign performance, and user behavior data to identify trends, insights, and areas for optimization.
-Stay up to date with the latest industry trends, technologies, and best practices in digital marketing and provide recommendations for continuous improvement.
-Collaborate with internal teams and clients to understand their business goals, target audience, and marketing objectives and develop customized digital marketing strategies aligned with their requirements.
-Conduct competitor analysis to identify opportunities and develop strategies to stay ahead of the competition.
-Track and report on key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns and provide regular progress reports to clients.
-Stay informed about industry regulations, data privacy policies, and advertising guidelines to ensure compliance in all marketing activities.

Requirements:

-Proven work experience as a digital marketing specialist, preferably as a freelancer, with a solid track record of successful digital marketing campaigns.
-Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads), SEO tools, and email marketing platforms.
-Strong understanding of SEO strategies, keyword research, and on-page/off-page optimization techniques.
-Experience in managing PPC campaigns, including keyword bidding, ad creation, and performance monitoring.
-Excellent knowledge of social media platforms, content creation, and community management.
-Analytical mindset with the ability to analyze complex data sets and derive actionable insights.
-Strong communication and interpersonal skills to collaborate effectively with clients and internal teams.
-Self-motivated and proactive with the ability to work independently and meet deadlines.
-Up-to-date knowledge of digital marketing trends, best practices, and industry standards.
Relevant certifications in digital marketing or related fields are a plus.

If you have graphic design and video editing skill that will be great.