Digital Marketing and Graphic Design Specialist

Position: Digital Marketing Specialist

Job Overview:
We are seeking a skilled Digital Marketing Specialist with a strong background in graphic design to manage social media content, digital assets, and website updates using Site123. The ideal candidate will be proficient in creating visually compelling designs, developing digital marketing strategies, and using AI tools to optimize performance. This role will focus on producing engaging content, managing digital campaigns, and tracking key performance metrics.

Key Responsibilities:

1) Social Media Management:

- Develop and maintain a social media content calendar to ensure consistent posting across platforms like Facebook, Instagram, LinkedIn.
- Schedule and monitor social media posts using digital tools .
- Engage with audiences on social platforms, responding to comments and managing social interactions to increase engagement.

2) Graphic Design & Digital Asset Creation:

- Create visually engaging graphics for use across digital channels, including banners, EDM (electronic direct mail), social media posts, and promotional materials.
- Design assets that adhere to brand guidelines while ensuring they are optimized for each platform.
- Collaborate with internal teams and external designers when needed to develop high-quality content.

3) Website Management (Site123):

- Manage and update the company website using Site123, ensuring a user-friendly experience and timely content updates.
- Implement SEO strategies within Site123 to improve website visibility.
- Ensure that website content and structure are optimized for both desktop and mobile devices.

4) Campaign Metrics & Reporting:

- Track and analyze the performance of social media and digital campaigns, providing detailed reports on metrics such as engagement, reach, conversion rates, and ROI.
- Use data-driven insights to recommend campaign optimizations and improvements.

5.) Email Marketing & Automation:

- Develop and execute email marketing campaigns, managing subscriber lists and segmenting audiences for targeted messaging.
- Create and schedule automated email flows for customer journeys using platforms like Mailchimp or HubSpot.

6) AI Tools Utilization:

- Leverage AI tools to streamline digital marketing tasks, such as content generation, ad optimization, and performance analytics.
- Stay updated on emerging AI technologies and implement relevant tools to improve marketing efficiency and effectiveness.

7) Collaboration & Cross-Functional Work:

- Work closely with project stakeholders to ensure consistency across all digital touchpoints.
- Coordinate with external vendors and freelancers when necessary for larger campaigns or specialized tasks.

Qualifications and Skills:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2-5 years of experience in digital marketing with a focus on social media management, content creation, and web updates.
- Proficiency in using Site123 for website management.
- Strong understanding of social media platforms, scheduling tools, and email marketing software.
- Experience in creating digital marketing assets such as banners and EDM.
- Familiarity with and use of AI tools for enhancing productivity and campaign management.
- Strong analytical skills with the ability to interpret campaign metrics and make data-driven decisions.
- Excellent communication and project management skills.
- Up-to-date with the latest digital marketing trends and best practices.

Preferred Qualifications:
- Certifications in social media marketing or email marketing.
- Experience working in a fast-paced, high-growth environment.