Design a range of pet products. Concept, trends, colour palette and initial concepts.

To create a product and design aesthetic for new pet products that will sit under our Rufus & Coco brand. The aim is to elevate the brand and provide a differentiated product offering to drive ecommerce sales and in specialty retailers.

Deliverables:
Colour palette
Primary logo – need to review based on brand guidelines. To appear on ID tag etc
Secondary logo
Yardage print
Secondary yardage print
Key signature details
Mood board
Product design direction
Textures
Print location and details
Accessories
Materials
Packaging = an update to current packaging design

Visual brief presentation given after signing NDA.