Ad Design for Chickmama Club Membership
Budget: ₹600 – ₹1,500 INR
### **? Chickmama Club Membership – Carousel Ad Design Brief**
? **Project:** Design a **5-card Facebook & Instagram Carousel Ad** to promote **Chickmama Club Membership (₹199/year)**
? **Objective:** Highlight key benefits & drive memberships
? **Target Audience:** Parents in India with kids aged **6 months – 12 years**
---
## **? General Design Guidelines**
✅ **Brand Colors:** Use a playful & premium palette (Yellow, Blue, Red, White)
✅ **Font Style:** Clean, bold, easy-to-read (suggested: **Montserrat, Poppins, Nunito**)
✅ **Icons & Badges:** Use relevant icons (**discount tag, truck for free delivery, VIP badge**)
✅ **CTA Buttons:** Each card must have a **clear CTA (Join Now, Unlock Savings, Swipe to See, etc.)**
✅ **Format & Size:**
- **1:1 Square (1080x1080px)** for Facebook/Instagram Carousel Ads
- **Mobile-optimized** for better engagement
---
## **? Card-by-Card Breakdown**
### **?️ Card 1: Hook – Grab Attention!**
✅ **Visual Concept:**
- A **shocked mom** looking at expensive toy prices
- A faded-out toy price tag showing ₹999 (crossed out) vs. ₹799 (Member Price)
✅ **Text Overlay:**
- **Main:** **“Why Pay Full Price for Toys?”**
- **Sub:** **“Smart Parents Save More with Chickmama Club!”**
✅ **CTA Button:** ? **Swipe to see how!**
---
### **?️ Card 2: Benefit #1 – Exclusive Discounts**
✅ **Visual Concept:**
- A **Before & After comparison** (Non-Member Price ₹999 vs. Member Price ₹799)
- A green **“Member Price”** tag & a red **“Regular Price”** tag
✅ **Text Overlay:**
- **Main:** **“Exclusive Discounts for Members Only!”**
- **Sub:** **“Save on every order – Join for just ₹199/year!”**
✅ **CTA Button:** **“Join Now & Start Saving!”**
---
### **?️ Card 3: Benefit #2 – Free Delivery ?**
✅ **Visual Concept:**
- A **Chickmama package arriving at a happy parent’s doorstep**
- A delivery truck with a **“FREE Delivery”** badge
✅ **Text Overlay:**
- **Main:** **“No More Shipping Fees – Ever!”**
- **Sub:** **“Chickmama Club Members get FREE Delivery on all orders!”**
✅ **CTA Button:** **“Become a Member & Enjoy Free Shipping!”**
---
### **?️ Card 4: Benefit #3 – Member-Only Offers ?**
✅ **Visual Concept:**
- A **gift box with a golden “Exclusive Deal” tag**
- A flashing **VIP badge**
✅ **Text Overlay:**
- **Main:** **“Get Early Access & Exclusive Member-Only Deals!”**
- **Sub:** **“Join the Club for just ₹199 & enjoy VIP savings!”**
✅ **CTA Button:** **“Unlock Exclusive Savings Now!”**
---
### **?️ Card 5: Free 3-Month Membership (Urgency) ⏳**
✅ **Visual Concept:**
- A **“FREE 3 Months”** badge with a **WhatsApp icon**
- A **WhatsApp chat bubble**: “You’re now a Chickmama Club Member! ?”
✅ **Text Overlay:**
- **Main:** **“Get 3 Months FREE – Just Save Our Number!”**
- **Sub:** **“Try Chickmama Club free for 3 months – No commitment!”**
✅ **CTA Button:** **“Claim Your Free Trial Now!”**
---
## **? Deliverables:**
- **5 carousel images (1080x1080px, PNG/JPG format)**
- **Editable design files (PSD/AI)**
- **Fonts & color codes for consistency**
? **Project:** Design a **5-card Facebook & Instagram Carousel Ad** to promote **Chickmama Club Membership (₹199/year)**
? **Objective:** Highlight key benefits & drive memberships
? **Target Audience:** Parents in India with kids aged **6 months – 12 years**
---
## **? General Design Guidelines**
✅ **Brand Colors:** Use a playful & premium palette (Yellow, Blue, Red, White)
✅ **Font Style:** Clean, bold, easy-to-read (suggested: **Montserrat, Poppins, Nunito**)
✅ **Icons & Badges:** Use relevant icons (**discount tag, truck for free delivery, VIP badge**)
✅ **CTA Buttons:** Each card must have a **clear CTA (Join Now, Unlock Savings, Swipe to See, etc.)**
✅ **Format & Size:**
- **1:1 Square (1080x1080px)** for Facebook/Instagram Carousel Ads
- **Mobile-optimized** for better engagement
---
## **? Card-by-Card Breakdown**
### **?️ Card 1: Hook – Grab Attention!**
✅ **Visual Concept:**
- A **shocked mom** looking at expensive toy prices
- A faded-out toy price tag showing ₹999 (crossed out) vs. ₹799 (Member Price)
✅ **Text Overlay:**
- **Main:** **“Why Pay Full Price for Toys?”**
- **Sub:** **“Smart Parents Save More with Chickmama Club!”**
✅ **CTA Button:** ? **Swipe to see how!**
---
### **?️ Card 2: Benefit #1 – Exclusive Discounts**
✅ **Visual Concept:**
- A **Before & After comparison** (Non-Member Price ₹999 vs. Member Price ₹799)
- A green **“Member Price”** tag & a red **“Regular Price”** tag
✅ **Text Overlay:**
- **Main:** **“Exclusive Discounts for Members Only!”**
- **Sub:** **“Save on every order – Join for just ₹199/year!”**
✅ **CTA Button:** **“Join Now & Start Saving!”**
---
### **?️ Card 3: Benefit #2 – Free Delivery ?**
✅ **Visual Concept:**
- A **Chickmama package arriving at a happy parent’s doorstep**
- A delivery truck with a **“FREE Delivery”** badge
✅ **Text Overlay:**
- **Main:** **“No More Shipping Fees – Ever!”**
- **Sub:** **“Chickmama Club Members get FREE Delivery on all orders!”**
✅ **CTA Button:** **“Become a Member & Enjoy Free Shipping!”**
---
### **?️ Card 4: Benefit #3 – Member-Only Offers ?**
✅ **Visual Concept:**
- A **gift box with a golden “Exclusive Deal” tag**
- A flashing **VIP badge**
✅ **Text Overlay:**
- **Main:** **“Get Early Access & Exclusive Member-Only Deals!”**
- **Sub:** **“Join the Club for just ₹199 & enjoy VIP savings!”**
✅ **CTA Button:** **“Unlock Exclusive Savings Now!”**
---
### **?️ Card 5: Free 3-Month Membership (Urgency) ⏳**
✅ **Visual Concept:**
- A **“FREE 3 Months”** badge with a **WhatsApp icon**
- A **WhatsApp chat bubble**: “You’re now a Chickmama Club Member! ?”
✅ **Text Overlay:**
- **Main:** **“Get 3 Months FREE – Just Save Our Number!”**
- **Sub:** **“Try Chickmama Club free for 3 months – No commitment!”**
✅ **CTA Button:** **“Claim Your Free Trial Now!”**
---
## **? Deliverables:**
- **5 carousel images (1080x1080px, PNG/JPG format)**
- **Editable design files (PSD/AI)**
- **Fonts & color codes for consistency**