Debao Stone catalog
Budget: $30 – $250 CAD
Debao Stone – PDF Catalogue
1. Project Objective
We need a professional, well-structured PDF catalogue to be downloaded from our website and shared with builders, renovators, fabricators, and developers.
Brand positioning to reflect clearly:
Debao Stone is a quality and reliable stone supplier in British Columbia
This catalogue is B2B-focused
The goal is trust, clarity, and usability, not heavy marketing language.
2. Target Audience
Primary users of the PDF:
Builders & general contractors
Renovation companies
Fabricators
Developers (commercial & multi-family)
Designers (secondary audience)
They care about:
Product clarity
Specifications
Reliability of supply
Professional presentation
3. File & Technical Requirements
Format: PDF (print + digital friendly)
Page size: A4 (preferred) or Letter (confirm with developer)
File size: Optimized for web download (target < 15–20 MB if possible)
Clickable elements:
Table of contents (internal links)
Website link
Email & phone
Future-ready: Easy to update products or add pages later
4. Catalogue Structure (Required Sections)
4.1 Cover Page
Purpose: Establish credibility immediately
Required elements:
Debao Stone logo
Tagline: Quality & Reliable Stone Supplier in BC
Clean, professional hero image (stone slabs / warehouse / finished projects)
Year or version (e.g. “Product Catalogue 2026”)
Tone: confident, modern, industrial-professional (not luxury fashion).
4.2 Introduction Page
Content direction (copy can be drafted separately):
Who Debao Stone is
Our focus on quality, consistency, and reliability
Local BC supply advantage
How we support builders & fabricators
This should be 1 page max, short and factual.
4.3 Why Choose Debao Stone
Visual + bullet-based layout.
Key points to highlight:
Quality-controlled stone sourcing
Reliable local inventory
Consistent supply for ongoing projects
Delivery coordination
Spec-equal alternatives available
Experience across residential & commercial projects
This section reinforces trust before products.
4.4 Product Categories Overview
A divider / intro spread for product sections.
categories:
Quartz
Porcelain
Each category intro should include:
Category name
short description
Typical applications (residential / commercial)
4.5 Product Detail Pages (Core of the Catalogue)
This is the most important section.
Each product should include:
Required Fields:
Product name
SKU
Large product application image (primary)
Optional secondary image (texture / slab)
Specification table:
sizes
Thickness
Finish
Layout rules:
Clean grid
Easy to scan
Consistent layout across all products
No pricing
Developer should design one reusable product template, then populate all products.
4.6 Contact & Next Steps (Final Page)
Clear call to action.
Include:
Company name
Website
Email
Phone number
Location (BC, Canada)
Message:
“Contact our team for availability, samples, or project support.”
This page should make it easy to act after download.
5. Visual & Branding Guidelines
Style: Professional, industrial, trustworthy
Avoid:
Overly decorative fonts
Luxury jewelry/fashion aesthetics
Color usage:
Neutral tones (white, grey, stone-inspired colors)
Typography:
Clean sans-serif
Strong hierarchy (headings vs specs)
6. Developer / Designer Deliverables
Final print-ready + web-optimized PDF
Editable source file (InDesign / Figma / Illustrator preferred)
Font list and image usage notes
Guidance on how future products can be added
1. Project Objective
We need a professional, well-structured PDF catalogue to be downloaded from our website and shared with builders, renovators, fabricators, and developers.
Brand positioning to reflect clearly:
Debao Stone is a quality and reliable stone supplier in British Columbia
This catalogue is B2B-focused
The goal is trust, clarity, and usability, not heavy marketing language.
2. Target Audience
Primary users of the PDF:
Builders & general contractors
Renovation companies
Fabricators
Developers (commercial & multi-family)
Designers (secondary audience)
They care about:
Product clarity
Specifications
Reliability of supply
Professional presentation
3. File & Technical Requirements
Format: PDF (print + digital friendly)
Page size: A4 (preferred) or Letter (confirm with developer)
File size: Optimized for web download (target < 15–20 MB if possible)
Clickable elements:
Table of contents (internal links)
Website link
Email & phone
Future-ready: Easy to update products or add pages later
4. Catalogue Structure (Required Sections)
4.1 Cover Page
Purpose: Establish credibility immediately
Required elements:
Debao Stone logo
Tagline: Quality & Reliable Stone Supplier in BC
Clean, professional hero image (stone slabs / warehouse / finished projects)
Year or version (e.g. “Product Catalogue 2026”)
Tone: confident, modern, industrial-professional (not luxury fashion).
4.2 Introduction Page
Content direction (copy can be drafted separately):
Who Debao Stone is
Our focus on quality, consistency, and reliability
Local BC supply advantage
How we support builders & fabricators
This should be 1 page max, short and factual.
4.3 Why Choose Debao Stone
Visual + bullet-based layout.
Key points to highlight:
Quality-controlled stone sourcing
Reliable local inventory
Consistent supply for ongoing projects
Delivery coordination
Spec-equal alternatives available
Experience across residential & commercial projects
This section reinforces trust before products.
4.4 Product Categories Overview
A divider / intro spread for product sections.
categories:
Quartz
Porcelain
Each category intro should include:
Category name
short description
Typical applications (residential / commercial)
4.5 Product Detail Pages (Core of the Catalogue)
This is the most important section.
Each product should include:
Required Fields:
Product name
SKU
Large product application image (primary)
Optional secondary image (texture / slab)
Specification table:
sizes
Thickness
Finish
Layout rules:
Clean grid
Easy to scan
Consistent layout across all products
No pricing
Developer should design one reusable product template, then populate all products.
4.6 Contact & Next Steps (Final Page)
Clear call to action.
Include:
Company name
Website
Phone number
Location (BC, Canada)
Message:
“Contact our team for availability, samples, or project support.”
This page should make it easy to act after download.
5. Visual & Branding Guidelines
Style: Professional, industrial, trustworthy
Avoid:
Overly decorative fonts
Luxury jewelry/fashion aesthetics
Color usage:
Neutral tones (white, grey, stone-inspired colors)
Typography:
Clean sans-serif
Strong hierarchy (headings vs specs)
6. Developer / Designer Deliverables
Final print-ready + web-optimized PDF
Editable source file (InDesign / Figma / Illustrator preferred)
Font list and image usage notes
Guidance on how future products can be added