Daily Sales-Driven FMCG Content

My FMCG line needs a steady stream of compelling material that converts social followers into customers. The focus is Instagram and Facebook, and I expect one fresh piece of content every day—mixing eye-catching images, short-form videos/Reels, and clear infographics that highlight product benefits and limited-time offers.

You will handle the entire flow: ideation, design, concise sales-oriented copy, relevant hashtags, scheduling, and quick community responses when a post sparks questions about price, availability, or usage. Consistency is vital, so our visual style and messaging must stay on brand while still feeling native to each platform’s trends.

Core deliverables
• 30 social posts per month (at least 8 videos, 6 infographics, 16 images)
• Captions written to nudge purchase, with trackable calls-to-action and tagged product links
• Platform-optimised dimensions, thumbnails, and cover frames
• A simple weekly performance summary noting reach, clicks, and top-selling content

Creative tools such as Adobe Creative Cloud, Canva, CapCut, or similar are fine as long as the final assets load quickly and meet Instagram & Facebook specs. If you can repurpose standout pieces for YouTube Shorts or LinkedIn down the line, that added versatility is welcomed.

I’ll supply brand guidelines, SKU photos, and previous campaign data on award. Let’s turn our social feeds into a consistent sales engine.