Creative Typography Logo Design

I’m looking for a fresh, typography-driven logo that instantly tells my brand’s story. The text should be the hero, but I do want a complementary symbol or icon woven into the layout so the mark can stand alone or sit beside the wordmark. I’m deliberately staying in a neutral palette—black, white and shades of gray—because the focus needs to be on form, spacing, and readability rather than color.

Here’s what I need from you:
• Two to three initial concepts rooted in custom lettering or smart font manipulation, each showing how the icon and text interact.
• Revisions until the final direction feels perfectly balanced.
• Final deliverables in layered AI/EPS, SVG, and high-resolution transparent PNG, plus light-on-dark and dark-on-light variants so it scales from business cards to social headers without losing clarity.
• Clear confirmation that any fonts used are licensed for commercial use.

I’m drawn to smart kerning, negative-space play, and subtle creative twists—think timeless rather than trendy. If you prefer modern minimal or bold emblem styles, feel free to show that flexibility, but my priority is a distinctive, typography-centric identity with an optional symbol. Let me know how you plan to tackle spacing, legibility at small sizes, and overall scalability, and we can get started right away.