Create/refine a cool Full page Newspaper ad for a UK eco laundry detergent brand Max £100

Melt wants an ad designing/refining to promote gifting of it's detergent subscription product at xmas. Typically from a parent to a child at University or even an elderly relative. A late Christmas online buy (the ad is published the 23rd) It's a Christmas print campaign in the Guardian Newspaper (full page left hand ad)

We have partnered with a young up and coming music artist/producer, Troi who has a Christmas song released "25th" in the UK charts/Shopify/Tik Tok etc. We want to promote Troi's image and opinion in the ad to give validity to the campaign with the song's meaning also referenced to tie in the caring elememt.

We are plastic free, super eco and cool brand. For students it's an ideal product and here we target the parents (40-60yrs) mainly female to go online and purchase a subscription of melt laundry detergent for their kids. It's delivered through their door every 3-8weeks. They print an email and give it to their kids at Christmas. The kids then activate with the code as they register with us.

Our first effort is attached but we are looking for something appropriate something innovative something cool not obvious or condescending but that will get the buyers attention and make them take action. Either scan a QR code (which we need to do) or go online directly. We are targeting a very educated, urban, middle aged, eco fanatic, left wing audience. If you are UK you will understand the Guardian readership.

Thanks


Thanks and good luck, we will