Comprehensive Sales Collateral - Food Service Equipment

Marketing Copywriter & Designer – Sales Collateral (Food Service Equipment Industry)
Project Overview

We are a manufacturer of food service equipment seeking an experienced freelance marketing professional (copywriter and designer) to help us transform our existing product-focused “sell sheets” into compelling, solution-based sales collateral.

Rather than marketing individual product lines, we want to reposition our materials around customer solution segments that speak directly to industry-specific needs and challenges.

Scope of Work

We need five professionally developed solution-based collateral pieces tailored to the following market segments starting with Grocery.

Grocery
Convenience Stores
Education
Prisons / Corrections
Hospitals / Healthcare

Each piece should:

Present a cohesive, customer-centric solution
Clearly articulate industry pain points and challenges
Position our equipment as part of a complete operational solution
Highlight benefits, outcomes, and ROI — not just product specs
Be sales-ready for both digital and print use

Deliverables
5 fully developed solution-based sell sheets or solution brochures (format recommendations welcome)

Engaging marketing copy tailored to each segment

Strategic messaging framework for solution-based positioning

Professional layout/design

Editable source files (InDesign, Canva, PowerPoint, etc. — to be discussed)

Ideal Candidate

Proven experience creating B2B sales collateral
Experience in manufacturing, food service equipment, or commercial kitchen industries preferred
Strong ability to translate technical products into customer-focused benefits
Strategic thinker who understands solution selling
Portfolio demonstrating similar work

Files relating to grocery attached
Add'l details: Bakery, self-contained mobile merchandisers, MDR units, cold and hot food lineups, and modular islands. Also include the blast chillers, holding cabinets and ovens