IT Company Brand Identity

Job ID: 36977742

Budget: $250 – $750 USD

Overview:
We are a growing IT consulting company looking to revamp our brand identity to reflect our evolving business, services, and customer focus. We need a consistent brand aesthetic across all visual assets, which will - in the next phase - develop into revamping our website accordingly in a separate project.

At Defined Solutions, We make up a critical link in the chain that starts with the vendor and ends at the customer or end-user. We work to form a bridge between vendors, partners, and end-users to close the technical gaps, especially in the implementation of technology.
www.definedsolutions.com

Goals:
• Establish a modern, sophisticated yet friendly brand image
• Visually differentiate ourselves from competitors
• Create an identity that builds trust and quality

Deliverables:
• 3-5 logo concepts in vector format
• Updated color palette (3-5 colors)
• Font pairing recommendations
• Letterhead design
• Business card design
• Social media post templates
Brand Identity Guide
Ai, Pdf, psd files library
other stationary designs.

Brand Attributes:
• Innovative
• Tech-savvy
• Dependable
• Friendly yet professional

Imagery and Mood:
Draw inspiration from tech companies that strike a balance between professional and approachable. Use clean, bright, and minimalist design.

Timeline:
1 week for initial concepts
1 week for revisions
Final files needed within 2 weeks of project kickoff

Ideal Skills and Experience:

- Graphic design
- Branding
- Logo design
- Typography expertise
- Understanding of color psychology and brand identity