Classic Logo for Finance Academy

SG Finance Academy is ready for a visual identity that feels every bit as established and trustworthy as the guidance we offer our students. I’m looking for a designer who can craft a classic-style logo built around a blue-and-gold palette. Rather than literal dollar signs or graduation caps, I’d like you to communicate finance and learning through refined abstract shapes—think geometry that hints at growth, stability, or upward movement without spelling it out.

You’re free to explore serif or elegant sans-serif type, subtle monograms, or emblem treatments so long as the final mark reads “SG Finance Academy” clearly at first glance and holds up when scaled down for letterheads or social banners.

Deliverables I’ll need:
• Primary logo in full color, one-color, and reversed versions
• Vector source files (AI, EPS) plus web-ready PNG and SVG
• A short style guide noting fonts, exact HEX/Pantone values, and safe-area usage

I’ll review rough concepts first, focus revisions on typography and shape balance, and sign off once we have a polished, timeless mark that captures our vision of authenticity and financial expertise.