Christmas on the Pecos Logo Suite
Budget: $250 – $750 USD
Project Brief: Logo Suite Design for Christmas on the Pecos
Overview: We are looking for a skilled graphic designer to create a comprehensive logo suite for Christmas on the Pecos, a festive event in Carlsbad, New Mexico, that celebrates the holiday season along the Pecos River. The event features a magical Christmas village, twinkling lights, a small train, a walk-through light maze, and two mascots: Ripple the Elf and a roadrunner named Chile. The logo suite will be used across multiple platforms, including print, digital media, and merchandise.
Project Scope: The logo suite should include:
Primary Logo: A full-color version incorporating Ripple the Elf, the Pecos River, holiday elements, and the event’s name.
Secondary Logo: A simplified version that retains key design elements and is more versatile for smaller formats.
Icon/Badge: A minimal, scalable logo mark for use on social media, merchandise, and branding.
Black & White Version: A clean black-and-white version of the primary logo for use on single-color printing materials.
Horizontal & Vertical Layouts: Options for both horizontal and vertical logo formats.
Design Requirements:
Whimsical yet professional: The logo should capture the festive and magical spirit of the event while maintaining a professional and polished aesthetic. This event has been a long running event and the brand is currently trying to build a legacy brand.
Colors: Use classic holiday colors (red, green, gold) with subtle blue accents to represent the Pecos River.
Typography: A whimsical, playful font for the event name while remaining legible and scalable.
Incorporate Event Themes: Elements should include the Pecos River, the pontoon boat will need to be the same or at least very similar in style, Christmas village, lights, train, Ripple the Elf, Roadrunner WILL NOT be included.
File Formats: Deliver final files in vector formats (AI, EPS) and web formats (PNG, JPG), as well as scalable SVG versions.
Target Audience: Our audience includes local families, holiday enthusiasts, and visitors traveling to Carlsbad for the event. The logo should appeal to a broad demographic, from young children to parents and holiday travelers.
Attached are the current logos as well as a Chat GPT generated logo with what we like but need to see.
Overview: We are looking for a skilled graphic designer to create a comprehensive logo suite for Christmas on the Pecos, a festive event in Carlsbad, New Mexico, that celebrates the holiday season along the Pecos River. The event features a magical Christmas village, twinkling lights, a small train, a walk-through light maze, and two mascots: Ripple the Elf and a roadrunner named Chile. The logo suite will be used across multiple platforms, including print, digital media, and merchandise.
Project Scope: The logo suite should include:
Primary Logo: A full-color version incorporating Ripple the Elf, the Pecos River, holiday elements, and the event’s name.
Secondary Logo: A simplified version that retains key design elements and is more versatile for smaller formats.
Icon/Badge: A minimal, scalable logo mark for use on social media, merchandise, and branding.
Black & White Version: A clean black-and-white version of the primary logo for use on single-color printing materials.
Horizontal & Vertical Layouts: Options for both horizontal and vertical logo formats.
Design Requirements:
Whimsical yet professional: The logo should capture the festive and magical spirit of the event while maintaining a professional and polished aesthetic. This event has been a long running event and the brand is currently trying to build a legacy brand.
Colors: Use classic holiday colors (red, green, gold) with subtle blue accents to represent the Pecos River.
Typography: A whimsical, playful font for the event name while remaining legible and scalable.
Incorporate Event Themes: Elements should include the Pecos River, the pontoon boat will need to be the same or at least very similar in style, Christmas village, lights, train, Ripple the Elf, Roadrunner WILL NOT be included.
File Formats: Deliver final files in vector formats (AI, EPS) and web formats (PNG, JPG), as well as scalable SVG versions.
Target Audience: Our audience includes local families, holiday enthusiasts, and visitors traveling to Carlsbad for the event. The logo should appeal to a broad demographic, from young children to parents and holiday travelers.
Attached are the current logos as well as a Chat GPT generated logo with what we like but need to see.