COFFEE PACKAGING & REBRANDING
Budget: $250 – $750 USD
Rebranding and Packaging Design Contest for Marosticana Caffè
Contest Overview
Marosticana Caffè, a cherished family-owned Italian coffee roastery based in the historic town of Marostica, is launching an exciting contest for designers, artists, and creatives to reimagine its brand identity and packaging. Nestled in the medieval city of Marostica—renowned for its iconic live chess tournament held in the historic piazza, complete with human-sized pieces and a backdrop of ancient castles—our company embodies the essence of artisanal Italian craftsmanship. We produce premium, high-quality coffee through traditional roasting methods, emphasizing controlled origins and superior blends. This contest invites participants to create a fresh logo and packaging designs that blend vintage elegance with a subtle modern twist, evoking luxury, tradition, and the unique spirit of Marostica.
Contest Objectives
The goal is to develop a new brand identity that highlights:
Italian Tradition in Roasting: Capture the timeless artistry of Italian coffee production, passed down through generations in our family business.
History of Marostica: Incorporate elements of this medieval city, such as its castles, historic piazza, and cultural heritage.
The Chess Game: Draw inspiration from Marostica's famous "Partita a Scacchi" (live chess match), symbolizing strategy, intellect, and community.
Coffee Quality with Controlled Origin: Emphasize the premium sourcing and craftsmanship, ensuring designs convey authenticity and excellence.
The new designs should inspire a sense of luxury and elegance while maintaining a classic, traditional aesthetic. Use elegant colors (e.g., deep golds, rich reds, earthy tones) with vintage motifs, but infuse a touch of modernity through clean lines, subtle gradients, or minimalist accents to appeal to contemporary consumers.
Key Deliverables
Participants must submit:
New Logo: A refreshed brand logo for Marosticana Caffè that encapsulates the company's heritage and values. It should be versatile for use across packaging, digital media, and merchandise.
Packaging Designs: Create mockups for aluminum pouch packaging (with zipper and one-way valve for freshness) in the following variants. All products are ground coffee:
ORO (100% Arabica) – Premium, high-end line: 250g pouch.
ROSSO (Arabica/Robusta Blend) – Economical, everyday line: 250g pouch.
ORO (100% Arabica): 500g pouch.
ROSSO (Arabica/Robusta Blend): 500g pouch.
ORO (100% Arabica): 1000g pouch.
ROSSO (Arabica/Robusta Blend): 1000g pouch.
Designs should differentiate the ORO line (luxurious, sophisticated) from the ROSSO line (approachable, value-driven) through color schemes, motifs, and typography. For example, ORO could feature golden accents and chess-inspired elegance, while ROSSO uses warmer reds with subtle historical nods. Ensure the packaging is functional, eco-conscious in appearance, and visually striking on shelves.
Style Guidelines
Vintage and Classic: Incorporate retro fonts, ornate borders, or illustrative elements reminiscent of old-world Italy.
Traditional with Modern Touch: Balance heritage with innovation—e.g., pair antique chess motifs with sleek, contemporary layouts.
Elegant Colors: Opt for a palette that feels opulent yet refined, avoiding overly bright or flashy tones.
Overall Inspiration: The designs should transport users to Marostica's cobblestone streets, evoking the aroma of freshly roasted coffee amid a game of chess under castle shadows.
Submission Requirements
High-resolution digital files (e.g., AI, PSD, or PDF) for logo and packaging mockups.
A brief explanation (200-500 words) detailing how your design incorporates the key drivers and style elements.
Entries must be original and not infringe on existing copyrights.
Contest Overview
Marosticana Caffè, a cherished family-owned Italian coffee roastery based in the historic town of Marostica, is launching an exciting contest for designers, artists, and creatives to reimagine its brand identity and packaging. Nestled in the medieval city of Marostica—renowned for its iconic live chess tournament held in the historic piazza, complete with human-sized pieces and a backdrop of ancient castles—our company embodies the essence of artisanal Italian craftsmanship. We produce premium, high-quality coffee through traditional roasting methods, emphasizing controlled origins and superior blends. This contest invites participants to create a fresh logo and packaging designs that blend vintage elegance with a subtle modern twist, evoking luxury, tradition, and the unique spirit of Marostica.
Contest Objectives
The goal is to develop a new brand identity that highlights:
Italian Tradition in Roasting: Capture the timeless artistry of Italian coffee production, passed down through generations in our family business.
History of Marostica: Incorporate elements of this medieval city, such as its castles, historic piazza, and cultural heritage.
The Chess Game: Draw inspiration from Marostica's famous "Partita a Scacchi" (live chess match), symbolizing strategy, intellect, and community.
Coffee Quality with Controlled Origin: Emphasize the premium sourcing and craftsmanship, ensuring designs convey authenticity and excellence.
The new designs should inspire a sense of luxury and elegance while maintaining a classic, traditional aesthetic. Use elegant colors (e.g., deep golds, rich reds, earthy tones) with vintage motifs, but infuse a touch of modernity through clean lines, subtle gradients, or minimalist accents to appeal to contemporary consumers.
Key Deliverables
Participants must submit:
New Logo: A refreshed brand logo for Marosticana Caffè that encapsulates the company's heritage and values. It should be versatile for use across packaging, digital media, and merchandise.
Packaging Designs: Create mockups for aluminum pouch packaging (with zipper and one-way valve for freshness) in the following variants. All products are ground coffee:
ORO (100% Arabica) – Premium, high-end line: 250g pouch.
ROSSO (Arabica/Robusta Blend) – Economical, everyday line: 250g pouch.
ORO (100% Arabica): 500g pouch.
ROSSO (Arabica/Robusta Blend): 500g pouch.
ORO (100% Arabica): 1000g pouch.
ROSSO (Arabica/Robusta Blend): 1000g pouch.
Designs should differentiate the ORO line (luxurious, sophisticated) from the ROSSO line (approachable, value-driven) through color schemes, motifs, and typography. For example, ORO could feature golden accents and chess-inspired elegance, while ROSSO uses warmer reds with subtle historical nods. Ensure the packaging is functional, eco-conscious in appearance, and visually striking on shelves.
Style Guidelines
Vintage and Classic: Incorporate retro fonts, ornate borders, or illustrative elements reminiscent of old-world Italy.
Traditional with Modern Touch: Balance heritage with innovation—e.g., pair antique chess motifs with sleek, contemporary layouts.
Elegant Colors: Opt for a palette that feels opulent yet refined, avoiding overly bright or flashy tones.
Overall Inspiration: The designs should transport users to Marostica's cobblestone streets, evoking the aroma of freshly roasted coffee amid a game of chess under castle shadows.
Submission Requirements
High-resolution digital files (e.g., AI, PSD, or PDF) for logo and packaging mockups.
A brief explanation (200-500 words) detailing how your design incorporates the key drivers and style elements.
Entries must be original and not infringe on existing copyrights.
Related categories:
Graphic Design
Corporate Identity
Covers & Packaging
Brochure Design
Product Design