Business Website & Facebook Ad Campaign

I'm starting a new business and need a professional to design a website based on my outline. The primary goal of this site is to generate leads. The design should be friendly and approachable, yet professional and educational. I will have an outline for the website with the information for the education page along with a google drive that has the pictures I want used, in an organized way. Looking for someone I can continue to hire for my digital marketing/website/ad campaign needs. This is for a business that provides an opportunity for self employed & small business owners to enroll in individual benefits with exclusive discounts.

Key Aspects:
- Website: It should be designed keeping a lead-generating purpose in mind.
- Style: The overall style should be a mix of approachable, professional, educational and friendly.
- Landing Page: I need a dedicated landing page designed as well.
- Facebook Ad Campaign: Additionally, I want someone to help me design my Facebook ad campaign.

I also have a specific feature I want on my landing page - a contact form.

Ideal Skills:
- Web Design: Experience in designing lead-generating websites is crucial.
- Digital Marketing: Prior experience in designing Facebook ad campaigns is a plus.
- User-Friendly Design: Understanding of creating friendly and approachable, yet professional and educational designs.