Brocure design for aluminium panels

I am looking to have a custom designed brochure for an aluminium panel product produced. I need assistance with the design elements but have an overall concept in mind. The brochure is intended for shop owners and should meet their needs for information on the product and what it can do for them. I am open to creative ideas and suggestions from the designer to help produce an effective marketing piece. We are looking to produce a brochure that stands out from the competition and effectively communicates all the features and benefits of the product.