Brochure/Prospectus Design

Job ID: 37041393

Budget: £20 – £250 GBP

Brochure Design Brief for Rila's Online Programmes

Objective:
Design a professional and visually appealing brochure detailing Rila's online programmes, incorporating both provided text and suitable stock imagery.

Specifications:

Dimensions: A4 (210 x 297 mm)
Orientation: Portrait
Pages: Multi-page, as required for content layout. Approximately 20
File Format: Adobe InDesign

Content:

The text content has been provided (see attached Word Document). Please ensure the integrity of the content is maintained, with proper heading hierarchies and clear distinctions between different sections.
Imagery:

If you do not have stock images, I can provide - Source relevant, high-quality stock images from Shutterstock that align with the healthcare, online education, and professionalism theme.
For each selected image, please note down the image number/reference. When you send me the image codes, I can download them and provide to you.
Imagery should complement the text and not overwhelm. Consider using images of medical professionals, online learning environments, and other related themes.

Typography:

Use Adobe Fonts for all text elements to ensure compatibility and a professional look.
Typography should be clean, legible, and suitable for a professional/educational context. Consider fonts that evoke trust, modernity, and sophistication.

Color Palette:

Use a color palette that aligns with the medical and educational sectors – consider soft blues, greys, and whites, but feel free to suggest other complementary colors.
Ensure that the color contrasts are ADA compliant, ensuring readability for all users.
Layout and Style:

Maintain a consistent style throughout the brochure.
Use a balanced layout with appropriate spacing between elements, ensuring a clean and organized look.
Integrate call-outs or highlighted sections for essential information, such as deadlines and fees.
Consider using graphical elements (like icons or infographics) where they can help break up text or explain complex information more simply.

Delivery:

Once the design is finalised, package the entire InDesign file, including all linked assets, fonts, and other resources, for handover.

Looking forward to seeing your creative interpretations. Should you have any questions or need further clarity at any point, please don't hesitate to get in touch.