Branding and style guide for fitness retailer
Budget: $1,500 – $3,000 USD
Deadline: 1 month
Taglines: ""putting the fun back into functional fitness" - "Chameleon - adapt to your environment"
Chameleon Fitness will be an online retailer of fitness products for home users and Crossfit "boxes" or independent gyms
The product range will start with weight plates, kettlebells, dumbbells, jump ropes, resistance bands and so on.
Whereas Crossfit and the weight training industry in general has a sort of macho, male, slightly militaristic fee we want this to be serious but fun. The idea with the name Chameleon is that it is adaptable.
Perhaps you are a high powered business person or a hardworking mom but a badass weightlifter when it is your time
The equipnent will be top quality, good value (10-20% less than competitors) but use the chameleon logo and bright colors to impart the sense of fun.
Taglines: ""putting the fun back into functional fitness" - "Chameleon - adapt to your environment"
Chameleon Fitness will be an online retailer of fitness products for home users and Crossfit "boxes" or independent gyms
The product range will start with weight plates, kettlebells, dumbbells, jump ropes, resistance bands and so on.
Whereas Crossfit and the weight training industry in general has a sort of macho, male, slightly militaristic fee we want this to be serious but fun. The idea with the name Chameleon is that it is adaptable.
Perhaps you are a high powered business person or a hardworking mom but a badass weightlifter when it is your time
The equipnent will be top quality, good value (10-20% less than competitors) but use the chameleon logo and bright colors to impart the sense of fun.