Branding Strategy & UI/UX Design Guidelines for a Corporate Digital Platform
Budget: $250 – $750 USD
Project Title:
Branding Strategy & UI/UX Design Guidelines for a Corporate Digital Platform
Project Overview:
We are seeking a creative and experienced branding and UI/UX design professional to support the launch of a new enterprise-wide digital platform. The platform will serve as a unified and real-time system.
This initiative aims to deliver a modern, professional identity that reflects the platform's innovative capabilities—real-time analytics, integration, standardization, and digital transformation—while ensuring optimal usability and consistency in user experience across the organization.
The platform primarily consists of web-based tools and Power BI dashboards, which will be used daily by internal teams to track projects, make decisions, and generate performance insights.
Scope of Work:
1. Brand Identity Development
o Propose a name treatment/logo concept (based on the provided project name).
o Define brand visual elements (typography, color palette, iconography, graphic styles).
o Develop a visual system aligned with professional, modern, and corporate aesthetics.
o Deliver a brand board and visual identity guideline document.
2. UI/UX Design Guidelines
o Create a UI style guide tailored for web-based platforms and Power BI dashboards.
o Define layout principles, spacing, alignment, and responsive behavior.
o Include accessibility and usability considerations for enterprise users.
o Provide example mockups for typical dashboard and reporting interfaces.
3. Design Documentation & Assets
o Consolidate all branding and UI/UX guidelines in a well-structured, editable document (PDF, Figma, or equivalent).
o Provide exportable assets in vector and web-ready formats (SVG, PNG, etc.).
o Ensure guidelines are easy to apply by both developers and internal communications teams.
Deliverables:
• Brand identity package (logo, colors, typography, patterns/icons)
• UI/UX style guide (optimized for web and Power BI applications)
• Design system documentation (PDF and editable source file)
• Sample interface screens/mockups to demonstrate usage
• Source files (Figma/Sketch/Adobe, etc.)
Target Audience:
Internal users across multiple departments including project engineers, analysts, executives, and support teams. The platform will be used daily for project tracking and performance monitoring.
Tone & Style Preferences:
• Clean, minimalistic, and modern
• Corporate yet innovative
• Consistent and user-friendly
• Aligned with data-centric and enterprise-grade applications
Preferred Skills & Experience:
• Experience in branding for corporate/enterprise digital products
• Strong portfolio in designing for dashboards, business tools, and BI interfaces
• Deep understanding of UX principles for web platforms and data visualization tools
• Familiarity with usability/accessibility standards
• Ability to work collaboratively and deliver in a structured timeline
Timeline & Budget:
Please provide an estimated timeline and your rate this scope.
Branding Strategy & UI/UX Design Guidelines for a Corporate Digital Platform
Project Overview:
We are seeking a creative and experienced branding and UI/UX design professional to support the launch of a new enterprise-wide digital platform. The platform will serve as a unified and real-time system.
This initiative aims to deliver a modern, professional identity that reflects the platform's innovative capabilities—real-time analytics, integration, standardization, and digital transformation—while ensuring optimal usability and consistency in user experience across the organization.
The platform primarily consists of web-based tools and Power BI dashboards, which will be used daily by internal teams to track projects, make decisions, and generate performance insights.
Scope of Work:
1. Brand Identity Development
o Propose a name treatment/logo concept (based on the provided project name).
o Define brand visual elements (typography, color palette, iconography, graphic styles).
o Develop a visual system aligned with professional, modern, and corporate aesthetics.
o Deliver a brand board and visual identity guideline document.
2. UI/UX Design Guidelines
o Create a UI style guide tailored for web-based platforms and Power BI dashboards.
o Define layout principles, spacing, alignment, and responsive behavior.
o Include accessibility and usability considerations for enterprise users.
o Provide example mockups for typical dashboard and reporting interfaces.
3. Design Documentation & Assets
o Consolidate all branding and UI/UX guidelines in a well-structured, editable document (PDF, Figma, or equivalent).
o Provide exportable assets in vector and web-ready formats (SVG, PNG, etc.).
o Ensure guidelines are easy to apply by both developers and internal communications teams.
Deliverables:
• Brand identity package (logo, colors, typography, patterns/icons)
• UI/UX style guide (optimized for web and Power BI applications)
• Design system documentation (PDF and editable source file)
• Sample interface screens/mockups to demonstrate usage
• Source files (Figma/Sketch/Adobe, etc.)
Target Audience:
Internal users across multiple departments including project engineers, analysts, executives, and support teams. The platform will be used daily for project tracking and performance monitoring.
Tone & Style Preferences:
• Clean, minimalistic, and modern
• Corporate yet innovative
• Consistent and user-friendly
• Aligned with data-centric and enterprise-grade applications
Preferred Skills & Experience:
• Experience in branding for corporate/enterprise digital products
• Strong portfolio in designing for dashboards, business tools, and BI interfaces
• Deep understanding of UX principles for web platforms and data visualization tools
• Familiarity with usability/accessibility standards
• Ability to work collaboratively and deliver in a structured timeline
Timeline & Budget:
Please provide an estimated timeline and your rate this scope.