Branding Project

Brand Identity
– Collate moodboards (images, text, and samples of design)
– Retain existing logo
– Define colour palette (primary & accent colours)
– Define new corporate typefaces
– Design development of brand assets
– Branded application examples (business card, letterhead, eDM header/footer)

Brand Guidelines
Create a style guide for the new brand to capture:
– Logo use
– Colour palette (print & web)
– Typography
– Iconography
– Brand assets
– Application examples
Final guide supplied as PDF

Company Presentation
Redesign a presentation that captures an overview of the company and products.
– Cover and theme design
– Set up document theme, styles and colours
– Layout and typesetting of full presentation (31 slides)
– Define paragraph, chart and table styles throughout
– Custom graphics & diagrams / image sourcing as required

Information Brochure
Redesign a brochure to promote the company.
– Layout and typesetting of content (4pp)
– Highlight key information across each page
– Custom graphics & diagrams / image sourcing as required
– Rollout final print-ready & web PDFs

Social Media Post Templates
Design a range of templates for use across LinkedIn.
– 4 x kinds (industry news, announcements, promotional & staff profile)
– Initial banner concepts for review
– Build approved designs in PowerPoint (as templates)