Brand and website design

Job ID: 33121039

Budget: €1,500 – €3,000 EUR

Hello,
I am looking to move a personal project to its next step that is why I am on a quest for a freelancer (ideally based in Europe or Italy) that could focus on two main components: Brand Design and Website.

What: a collective that explores narratives on social and environmental sustainability focusing on editorial products.
Its primary channel will be a website and related shop.

Why: I believe stories are a powerful tool that contributes to nurture and shape our worldview. To change a paradigm we have to change the narrative of values we believe to design a shared model.

People: The project targets a broad gender neutral people segment with a special focus on adults who want to explore the subject and get actively involved, families looking for children books and visual art passionate.

Here a summary of the deliverables from a Brand Design perspective:

Brand design

Logo design: the brand design should represent the brand values and be designed to meet different touchpoints requirements (from website to print materials)

Brand values, payoff, text and content will be provided by me but I am happy to have a free discussion on this too.
CI: the corporate identity should include primary / secondary colors and image usage directions

Website
The responsive website aims to communicate the vision/mission, services and products offered and integrates a shop through which we sell selected editorial/art products.

UX/UI: navigation flow, typography, colors, icons, high fidelity wireframes/architecture of editorial components such as grid, text fields, images, transitions/animations etc.

IT infrastructure: customisation of wordpress templates and integration of ecom services such as BigCartel...

User test: optional at this stage

An important aspect to consider for the development of the site:
the portal should be designed according to accessibility and energy efficiency principles.

Timeframe:
Be online by latest end of Summer 2022.