Brand Update & Multimedia Revamp
Budget: $10,000 – $20,000 CAD
I'm in need of a professional who can assist YCC - Youth Centres of Calgary, a growing charitable youth centre, with updating our existing brand elements and creating new brand elements. This is a comprehensive branding project that encompasses a website redo, video production, brochure and flyer design.
Ideal Skills & Experience:
- Extensive branding experience
- Website redesign expertise
- Video production skills
- Graphic design for brochures and flyers
- Understanding of brand consistency across different mediums
We are a grassroots organization and our branding needs to keep this feel. It's critical that you have a strong portfolio that showcases previous brand updates and redesign projects you've worked on. Your ability to create a cohesive brand experience across all platforms is key.
Items to address include;
1. Brand Strategy - We will share our current branding and Strategic Plan which includes Mission, Vision, Values, Positioning to assist you in the brand development.
2. Messaging and Tone of Voice - Includes the development of consistent messaging frameworks, taglines, and tone-of-voice guidelines for external and internal communications.
3. Visual Identity (Excluding Logo) - Includes defining colour palette, typography, and imagery styles that align with our brand personality.
4. Brand Guidelines - Combines strategy, messaging, and visual identity into a cohesive guide with practical rules for consistent brand usage.
5. Templates (PowerPoint, Email Signatures, Social Media Graphics)
You can view our website and social media at the links below for more information.
https://www.youthcentresofcalgary.com/
https://www.instagram.com/youthcentreogden/
Ideal Skills & Experience:
- Extensive branding experience
- Website redesign expertise
- Video production skills
- Graphic design for brochures and flyers
- Understanding of brand consistency across different mediums
We are a grassroots organization and our branding needs to keep this feel. It's critical that you have a strong portfolio that showcases previous brand updates and redesign projects you've worked on. Your ability to create a cohesive brand experience across all platforms is key.
Items to address include;
1. Brand Strategy - We will share our current branding and Strategic Plan which includes Mission, Vision, Values, Positioning to assist you in the brand development.
2. Messaging and Tone of Voice - Includes the development of consistent messaging frameworks, taglines, and tone-of-voice guidelines for external and internal communications.
3. Visual Identity (Excluding Logo) - Includes defining colour palette, typography, and imagery styles that align with our brand personality.
4. Brand Guidelines - Combines strategy, messaging, and visual identity into a cohesive guide with practical rules for consistent brand usage.
5. Templates (PowerPoint, Email Signatures, Social Media Graphics)
You can view our website and social media at the links below for more information.
https://www.youthcentresofcalgary.com/
https://www.instagram.com/youthcentreogden/