Brand Identity Designer Needed
Budget: $100 – $200 USD
We are seeking a visionary Brand Identity Designer to build a comprehensive visual ecosystem for our company and its diverse subsidiaries. We operate in two distinct worlds: High-tech SaaS products and Import/Export & Procurement.
Our goal is to create a brand identity ecosystem that feels cohesive across these different sectors. Think of the Google model: each product (Gmail, Drive, Maps, Chrome) has its own personality and logo, but they clearly belong to the same visual family through shared geometry, color logic, and design.
The Scope of Work:
• Main Company Identity: Develop the primary brand logo and design system.
• SaaS Product Suite: Create a series of logos for our various software products that belong to the main brand.
• Procurement Branch: Design a logo for our import/export sector that belongs to the brand identity ecosystem and professional for the trade industry.
• Brand Architecture & Guidelines: A comprehensive document covering typography, coloring system, and iconography rules for consistent usage.
Responsibilities:
• Develop a Unified Brand Identity Ecosystem: Establish the rules that allow different sub-brands to coexist.
• Logo design: Create scalable, modern logos for the parent company and all sub-entities.
• Visual Strategy: Ensure the SaaS logos feel "tech-forward" while the logistics logo feels "reliable and global," without breaking the overall brand harmony.
Requirements:
• A portfolio that demonstrates brands or complex identity systems.
• Ability to design for both the digital/tech space and the physical/logistics space.
• Creative thinking with attention to detail.
• Ability to deliver high-quality work.
Our goal is to create a brand identity ecosystem that feels cohesive across these different sectors. Think of the Google model: each product (Gmail, Drive, Maps, Chrome) has its own personality and logo, but they clearly belong to the same visual family through shared geometry, color logic, and design.
The Scope of Work:
• Main Company Identity: Develop the primary brand logo and design system.
• SaaS Product Suite: Create a series of logos for our various software products that belong to the main brand.
• Procurement Branch: Design a logo for our import/export sector that belongs to the brand identity ecosystem and professional for the trade industry.
• Brand Architecture & Guidelines: A comprehensive document covering typography, coloring system, and iconography rules for consistent usage.
Responsibilities:
• Develop a Unified Brand Identity Ecosystem: Establish the rules that allow different sub-brands to coexist.
• Logo design: Create scalable, modern logos for the parent company and all sub-entities.
• Visual Strategy: Ensure the SaaS logos feel "tech-forward" while the logistics logo feels "reliable and global," without breaking the overall brand harmony.
Requirements:
• A portfolio that demonstrates brands or complex identity systems.
• Ability to design for both the digital/tech space and the physical/logistics space.
• Creative thinking with attention to detail.
• Ability to deliver high-quality work.