Brand and Food Packaging Design
Budget: $15 – $25 AUD
UGLY LEMON produce frozen lemon juice cubes. The product is 100% organic lemon juice. In each pack, 4 lemons are used to make 14 cubes. These cubes are placed in warm water every morning for people to drink. Warm lemon juice promotes a happy and healthy gut. 14 cubes equals 2 weeks supply.
The prod t is 100% organic, Australian Lemons, compostable packaging. The lemons are 4 in each serving to make juice and they are ugly lemons - meaning they are lemons that didn’t make the cut into retail and would have been thrown away.
Our product and brand focusses on a happy and healthy gut and sustainability.
The customer
Our customers are busy people so this product makes it convenient. They care about their bodies and the environment. They are male and female, in their 30-50 age group and are sophisticated-affluent.
The brand
The brand must be subtle and sophisticated, with a focus on natural colours, organic, calm and sustainable. Not cliche logo with bright and old citrus colours, with logo of a lemon.
The deliverable
Milestone 1: logo
Milestone 2: brand guidelines with font, colour palette, and logo for website, social media application.
Milestone 3: packaging design for use on16x23cm Kraft packaging, including mock up imager x 3.
In future I will like help with website and future, marketing campaigns and more prod t packaging design.
I have nutrition information for packaging, barcode and print space guidelines.
The prod t is 100% organic, Australian Lemons, compostable packaging. The lemons are 4 in each serving to make juice and they are ugly lemons - meaning they are lemons that didn’t make the cut into retail and would have been thrown away.
Our product and brand focusses on a happy and healthy gut and sustainability.
The customer
Our customers are busy people so this product makes it convenient. They care about their bodies and the environment. They are male and female, in their 30-50 age group and are sophisticated-affluent.
The brand
The brand must be subtle and sophisticated, with a focus on natural colours, organic, calm and sustainable. Not cliche logo with bright and old citrus colours, with logo of a lemon.
The deliverable
Milestone 1: logo
Milestone 2: brand guidelines with font, colour palette, and logo for website, social media application.
Milestone 3: packaging design for use on16x23cm Kraft packaging, including mock up imager x 3.
In future I will like help with website and future, marketing campaigns and more prod t packaging design.
I have nutrition information for packaging, barcode and print space guidelines.