UI/UX Audit to Enhance Website Experience
Budget: ₹1,500 – ₹12,500 INR
I'm seeking an experienced UI/UX professional to audit website with a focus on improving the overall user experience.
Details are below
Part 1 - Research and Analysis
1. Business Website & Social Media Audit
○ Tasks:
■ Review our business website and one of our social media platforms(
Instagram or Facebook).
■ Identify trends, strengths, and areas needing improvement in terms of
user experience and interface design.
■ Highlight inconsistencies, pain points, or inefficiencies in the user journey.
○ Questions to Consider:
■ Are the platforms visually cohesive and aligned with the brand identity?
■ Is the navigation intuitive?
■ Are there opportunities to improve accessibility and inclusivity?
■ How well do our platforms cater to applicants' needs?
2. Competitor Benchmarking
○ Research UX/UI best practices used by competitors or industry leaders in our
field.
○ Identify gaps between our platforms and those of our competitors.
3. Understanding Our Target Audience
○ Hypothesise how our target audience interacts with the platforms.
○ Suggest ways to make their experience smoother and more engaging.
Note:
From a sample of 1000 applicants approved and sent to stakeholders in 2024 approved.
90% females
and ages are following
35-40 24%
40-45 14%
46-49 7%
50+ 6 34%
25-35 18%
21-24 2%
User access:
91% on mobile phone
5% on web
4% tablet
Part 2 - Insight Development and Recommendations
1. Insights
○ Summarise the key observations from your analysis.
○ Highlight critical pain points and opportunities for improvement.
2. Recommendations
○ Suggest UX/UI upgrades or new features that will enhance the applicant
experience.
○ Include innovative ideas that could streamline the journey for users.
3. Visualisation
○ Create wireframes or mockups that illustrate your proposed changes to the
website or social media interfaces.
○ Use visuals such as charts, tables, or screenshots to support your
recommendations.
Part 3 - Creative Presentation
1. Deliverables
○ A 10-15 minute presentation summarising your analysis, insights, and
recommendations.
○ Use tools such as PowerPoint, Google Slides, or Figma for your presentation.
2. Focus Areas
○ Clearly outline the methodology of your analysis.
○ Share creative ideas for how you would improve user experience and user
interface designs.
○ Include detailed wireframes or mockups to visually represent your
recommendations.
Evaluation Criteria
1. Creativity
○ Originality of your ideas and design thought process.
2. Analytical Skills
○ Depth of analysis and quality of insights derived from your research.
3. Practicality
○ Feasibility of your recommendations and how well they align with our resources
and goals.
4. Presentation Skills
○ Clarity, structure, and visual appeal of your presentation.
Tips for Success
● Dive deep into our platforms and think like an applicant.
● Focus on both short-term and long-term improvements.
● Highlight how your UX/UI skills can bring innovative, user-centered solutions to life.
Budget - 3000 INR
Details are below
Part 1 - Research and Analysis
1. Business Website & Social Media Audit
○ Tasks:
■ Review our business website and one of our social media platforms(
Instagram or Facebook).
■ Identify trends, strengths, and areas needing improvement in terms of
user experience and interface design.
■ Highlight inconsistencies, pain points, or inefficiencies in the user journey.
○ Questions to Consider:
■ Are the platforms visually cohesive and aligned with the brand identity?
■ Is the navigation intuitive?
■ Are there opportunities to improve accessibility and inclusivity?
■ How well do our platforms cater to applicants' needs?
2. Competitor Benchmarking
○ Research UX/UI best practices used by competitors or industry leaders in our
field.
○ Identify gaps between our platforms and those of our competitors.
3. Understanding Our Target Audience
○ Hypothesise how our target audience interacts with the platforms.
○ Suggest ways to make their experience smoother and more engaging.
Note:
From a sample of 1000 applicants approved and sent to stakeholders in 2024 approved.
90% females
and ages are following
35-40 24%
40-45 14%
46-49 7%
50+ 6 34%
25-35 18%
21-24 2%
User access:
91% on mobile phone
5% on web
4% tablet
Part 2 - Insight Development and Recommendations
1. Insights
○ Summarise the key observations from your analysis.
○ Highlight critical pain points and opportunities for improvement.
2. Recommendations
○ Suggest UX/UI upgrades or new features that will enhance the applicant
experience.
○ Include innovative ideas that could streamline the journey for users.
3. Visualisation
○ Create wireframes or mockups that illustrate your proposed changes to the
website or social media interfaces.
○ Use visuals such as charts, tables, or screenshots to support your
recommendations.
Part 3 - Creative Presentation
1. Deliverables
○ A 10-15 minute presentation summarising your analysis, insights, and
recommendations.
○ Use tools such as PowerPoint, Google Slides, or Figma for your presentation.
2. Focus Areas
○ Clearly outline the methodology of your analysis.
○ Share creative ideas for how you would improve user experience and user
interface designs.
○ Include detailed wireframes or mockups to visually represent your
recommendations.
Evaluation Criteria
1. Creativity
○ Originality of your ideas and design thought process.
2. Analytical Skills
○ Depth of analysis and quality of insights derived from your research.
3. Practicality
○ Feasibility of your recommendations and how well they align with our resources
and goals.
4. Presentation Skills
○ Clarity, structure, and visual appeal of your presentation.
Tips for Success
● Dive deep into our platforms and think like an applicant.
● Focus on both short-term and long-term improvements.
● Highlight how your UX/UI skills can bring innovative, user-centered solutions to life.
Budget - 3000 INR