WordPress Speed & Stability Optimization

My WordPress site works, but it still feels sluggish. I’d like a specialist to focus on improving raw loading speed, with particular attention on the homepage and key product pages where most visitors land and convert. If you spot additional quick wins elsewhere—say, inside a long-tail blog post—that’s a bonus, yet the brief is firmly anchored on the pages that make the business money.

Here’s what I expect the engagement to cover:

• Run an initial performance audit (Core Web Vitals, GTmetrix, Lighthouse or similar) to create a clear before-and-after benchmark.
• Optimise code, assets and queries: efficient caching, image compression, script deferral, tidy database tables, and any necessary theme or child-theme tweaks.
• Review plugins only where they impact speed and suggest lightweight alternatives if stripping them out makes sense.
• Deliver a stable result that won’t break with the next WordPress, PHP or plugin update.

Acceptance criteria
1. First-time paint on the homepage and product pages consistently under 2 s on a standard 4G mobile test.
2. Core Web Vitals in the “good” range for those pages.
3. Clear hand-over notes: what you changed, why, and how to roll back if needed.

When you reply, highlight your experience on similar WordPress speed projects—real numbers or screenshots help me trust you can replicate those wins here.