WordPress Pages SEO Overhaul

I manage the Tripster Travel Guide built on WordPress and need to tighten the connection between our paid ads and on-site experience. The work centres on three concrete objectives:

https://www.tripster.com/travelguide/

• Build or refine ad-specific landing pages that match user intent and capture the exact search terms driving the clicks.
• Rewrite page and post URLs so they are concise, descriptive, and fully search-friendly, putting correct 301 redirects in place to preserve equity.
• Insert the target keywords from each ad set directly into headlines, copy, meta data, and alt tags without sacrificing readability or brand voice.

Everything must remain compatible with common WordPress SEO stacks such as Yoast or Rank Math, and all changes should be pushed through a staging environment first so I can review before we go live.

Acceptance criteria
1. Each ad group points to a unique, SEO-optimised landing page with PageSpeed scores ≥90 on mobile and desktop.
2. New URL structure validated in Search Console with zero crawl errors.
3. Keyword implementation passes a readability score of Grade 8 or better and triggers no critical flags in Yoast/Rank Math analysis.
4. A concise handover document listing new URLs, redirects, and the keyword map for future reference.

Let me know the approach and timeline you’d follow to deliver these updates efficiently.