WordPress Blog SEO & Cleanup

I run a WordPress-based blog and it needs a thorough spring-clean so it looks polished, performs well in search, and fully complies with advertising revenue guidelines.

Here is what I want tackled:

• Content & structure – remove posts that add no value, merge or delete duplicates, resolve any 404s, and make sure every published article has a unique, search-friendly title.
• Visual polish – scan every page, reposition images where they break the flow, and correct any layout or spacing problems so the site looks consistent on desktop and mobile.
• Theme & plugins – audit the current theme and all active plugins, fix or replace anything that causes conflicts, and confirm everything runs smoothly after updates.
• SEO essentials – carry out keyword optimisation, write or adjust meta tags and descriptions, and improve page-load speed to hit core web vitals targets.
• Ad compliance – cross-check each page against the major ad-network policies so placements, content, and load order meet their revenue rules.

Please leave the site in a state where no critical errors appear in Search Console, Lighthouse scores are clearly improved, and future posts will inherit the same solid structure.