Website Speed, SEO & UX Optimization

- The keyword optimization in Page titles, H1s, is suboptimal (technical elements on each page). There is a lot of room for improvement.
- The website ranks for only 13 keywords, the majority of which are branded.
- Meta descriptions are missing completely from the website.
- The website has a very small number of backlinks (only 210)
- The website has no AI citations. GEO is a key part of optimization for 2026
- Due to the custom code of the website, the website is loading slowly on Mobile (the leading platform for most websites in the service/hospitality industry), and the loading times for Desktop are not even showing
- The website doesn’t have a sitemap.xml file or a robots.txt file
- The OpenGraph is not representative of the business
- There are too many images that are over 100 KB, and most of them don’t have alt text
- There is no schema markup implemented on the website.
- The website is not ADA-compliant.