Travel Site SEO Overhaul

I manage a growing travel website and I’m ready for a full SEO tune-up so our guides, itineraries, and booking pages climb higher in Google. The immediate focus is twofold: refine key on-page elements and tighten up the technical foundation that supports them.

On-page, I need every important page audited and updated with compelling, keyword-aligned meta titles and descriptions. While you’re in there, please straighten out the URL structure so it’s clean, descriptive, and hierarchy-friendly.

Technically, the site has to move faster and pass Core Web Vitals across desktop and, especially, mobile. I also want a fresh XML sitemap generated and submitted through Search Console once the URLs are finalised. Mobile responsiveness is non-negotiable—no layout shifts, tap-target issues, or CLS surprises.

Deliverables
• Updated meta titles & descriptions for all indexable pages
• Reworked URL structure (plus redirects where needed)
• Speed optimisation that hits 90+ on PageSpeed Insights and green Web Vitals metrics
• Fully responsive templates verified on major devices
• Clean XML sitemap created and submitted, with indexing errors resolved

The end goal is clear: improved search engine ranking for our most valuable travel keywords. If you have proven results in both technical and on-page SEO and can show measurable gains within reasonable timeframes, I’d love to hear how you’d approach this overhaul and what tools you plan to use.