Store Speed & Marketing Optimization

My online store has started to feel sluggish and I can see it in the conversion numbers, so the first priority is to shave every unnecessary millisecond off the load time. I need someone who knows their way around image compression, code minification, Core Web Vitals, and the usual toolbox (Cloudflare, Lighthouse, GTmetrix or similar) to get pages flying again—especially on mobile.

Once the speed issues are under control, I also want to plug in a reliable email support flow, ideally through Klaviyo so I can segment customers and trigger automations without fuss. If you prefer an equivalent platform that achieves the same result, I’m open to hearing why it’s better—convince me with your past wins.

Finally, I’m looking to push paid traffic at scale. You should be comfortable planning, launching, and optimizing TikTok Ads or Meta Ads campaigns. Creative angles, audience building, and rigorous A/B testing are what I expect, not just basic setup.

Deliverables I need from you:
• A clear before-and-after speed report showing the performance lift
• Full Klaviyo (or equivalent) integration with at least one live automation flow
• A 30-day paid-ads plan, initial creatives, and the first week of optimization data

Please highlight relevant experience accomplishing similar work; actual results you’ve produced carry more weight than a long skills list. If this sounds like your wheelhouse, let’s talk.