Shopify SEO Structure Optimization

I need help tightening up the technical foundation of my multi-language Shopify store. This store is not transactional, it is for a brand and is designed to be an information resource for end users. My priority is to bring every page in line with best-practice structure, with a particular emphasis on two areas:

• On-site technical structure - basics such as titles, meta info, 404's, redirects etc
• Internal linking – pages must pass authority naturally and guide visitors through the catalogue without dead ends or orphaned content.

Here’s how I see the project flowing:

1. Audit: crawl the site, flag structural issues, and benchmark the current architecture.
2. Plan: map revised URLs, set up redirects where needed, and outline a scalable internal-linking framework.
3. Implementation: execute the changes directly in Shopify (Liquid, Navigation, Redirects), double-checking for broken links or duplication.
4. Validation: run a follow-up crawl, provide a concise report on fixes made, and highlight any remaining opportunities for improvement.

You’re free to use your preferred SEO tools—Screaming Frog, Ahrefs, Google Search Console insights—so long as the end result is a streamlined hierarchy and stronger crawl paths.

Deliverables are the updated store with the new structure live, a redirect log, and the final audit report. I’m ready to start as soon as I find the right partner.