Pet Nutrition Brand Strategy & Optimization
Budget: $250 – $750 AUD
I’m ready to elevate my growing pet-nutrition brand with a cohesive digital push that ties three strands together: tighter website performance, sharper brand messaging, and a purposeful content creation plan.
1. Website optimization
My current site loads, but not nearly as fast or smoothly as it should. I want a clean audit followed by actionable fixes that improve speed, mobile responsiveness, and overall UX. If you’re comfortable working with core web vitals, caching, image compression, and lightweight code practices, that’s exactly the expertise I’m after.
2. Brand positioning
The visual look is largely set; what’s missing is a compelling, consistent voice. I need help crafting brand messaging that resonates with pet parents who care as much about nutrition as I do. Expect to refine our value proposition, tagline, tone-of-voice guidelines, and key talking points so every page, post, and ad sounds unmistakably “us.”
3. Content strategy – creation focus
Once the voice is locked, I want an editorial calendar that maps out blog posts, bite-sized social content, and email snippets for the next quarter. Each piece should educate customers on pet nutrition science while nudging them toward our products. I’ll lean on you for topic ideation, keyword integration, and first-round drafts; my team can handle final tweaks and publishing.
Deliverables
• Site audit report with prioritized fixes
• Implemented performance improvements (or clear instructions if dev access is restricted)
• Brand messaging framework document
• 3-month content calendar plus draft copy for all scheduled pieces
Acceptance criteria
• Desktop and mobile load times meet or beat Google PageSpeed 85+ scores
• Messaging framework approved in one revision round
• All content delivered in editable format and aligned with finalized tone guidelines
If you’re experienced with SEO tools (e.g., Google Analytics, Search Console), CMS platforms, and brand storytelling for consumer products, let’s talk.
1. Website optimization
My current site loads, but not nearly as fast or smoothly as it should. I want a clean audit followed by actionable fixes that improve speed, mobile responsiveness, and overall UX. If you’re comfortable working with core web vitals, caching, image compression, and lightweight code practices, that’s exactly the expertise I’m after.
2. Brand positioning
The visual look is largely set; what’s missing is a compelling, consistent voice. I need help crafting brand messaging that resonates with pet parents who care as much about nutrition as I do. Expect to refine our value proposition, tagline, tone-of-voice guidelines, and key talking points so every page, post, and ad sounds unmistakably “us.”
3. Content strategy – creation focus
Once the voice is locked, I want an editorial calendar that maps out blog posts, bite-sized social content, and email snippets for the next quarter. Each piece should educate customers on pet nutrition science while nudging them toward our products. I’ll lean on you for topic ideation, keyword integration, and first-round drafts; my team can handle final tweaks and publishing.
Deliverables
• Site audit report with prioritized fixes
• Implemented performance improvements (or clear instructions if dev access is restricted)
• Brand messaging framework document
• 3-month content calendar plus draft copy for all scheduled pieces
Acceptance criteria
• Desktop and mobile load times meet or beat Google PageSpeed 85+ scores
• Messaging framework approved in one revision round
• All content delivered in editable format and aligned with finalized tone guidelines
If you’re experienced with SEO tools (e.g., Google Analytics, Search Console), CMS platforms, and brand storytelling for consumer products, let’s talk.