Optimize Internal Linking SEO
Budget: ₹1,500 – ₹12,500 INR
My site’s rankings have plateaued and the analytics point to a weak internal-linking structure as the bottleneck. I need a specialist who can audit the current link architecture, map out a strategic silo structure, and then implement or guide the implementation of the changes inside the CMS without disrupting existing content.
Scope
• On-Page focus only—technical and off-page work are already covered in-house.
• Deep crawl of every URL (Screaming Frog, Sitebulb or similar) to surface orphan pages, broken links, and over-optimized anchors.
• Keyword-driven anchor text refinement that supports topical clusters and improves crawl depth.
• Updated nav, breadcrumb, and footer links where they strengthen relevance and UX.
• Internal linking guidelines I can hand to the content team so future posts follow the new structure.
Deliverables
1. Audit report with visual link map and priority issues.
2. Actionable linking blueprint, including recommended anchor text and page hierarchy.
3. Implementation phase (or detailed step-by-step instructions if you prefer a consultant role).
4. Post-implementation crawl proving reduced depth and improved internal PageRank flow.
Acceptance Criteria
• No more orphan pages.
• Key pages reachable within three clicks.
• Anchor text distribution balanced—no single phrase above 10 % site-wide unless justified.
• No new 404s or redirect chains introduced.
Please send a detailed project proposal outlining tools, timeline, and how you will measure success.
Scope
• On-Page focus only—technical and off-page work are already covered in-house.
• Deep crawl of every URL (Screaming Frog, Sitebulb or similar) to surface orphan pages, broken links, and over-optimized anchors.
• Keyword-driven anchor text refinement that supports topical clusters and improves crawl depth.
• Updated nav, breadcrumb, and footer links where they strengthen relevance and UX.
• Internal linking guidelines I can hand to the content team so future posts follow the new structure.
Deliverables
1. Audit report with visual link map and priority issues.
2. Actionable linking blueprint, including recommended anchor text and page hierarchy.
3. Implementation phase (or detailed step-by-step instructions if you prefer a consultant role).
4. Post-implementation crawl proving reduced depth and improved internal PageRank flow.
Acceptance Criteria
• No more orphan pages.
• Key pages reachable within three clicks.
• Anchor text distribution balanced—no single phrase above 10 % site-wide unless justified.
• No new 404s or redirect chains introduced.
Please send a detailed project proposal outlining tools, timeline, and how you will measure success.