Optimize Image Loading Speed

I'm looking for an expert to enhance my site's performance by addressing loading speed issues.

The main goal is to improve user experience, specifically by optimizing loading speed and performance.

Key tasks include:
- Analyzing current site performance
- Optimizing or compressing heavy images and media files
- Implementing solutions to improve loading speed

Ideal Skills and Experience:
- Proven experience in website optimization
- Expertise in image compression and optimization tools
- Familiarity with performance testing tools
- Strong understanding of web development principles

Please provide a detailed proposal including your approach and timeline.