Local SEO Specialist for Driving School Website

Job ID: 39969187

Budget: $250 – $750 AUD

Project Description

I am looking for an SEO specialist to optimise my driving school website (Driving West Motor School) for stronger local rankings across multiple Perth suburbs.

WWW.DRIVINGWEST.COM.AU

The goal is to improve:

Website loading speed

On-page SEO structure

Local suburb page relevance

Google Business Profile connectivity

Review response consistency

This is a practical implementation job — not just “advice.” No templates show me how you can help

Scope of Work
1. Speed & Performance Optimisation

Compress and convert images to WebP where possible

Minify CSS/JS and remove unused scripts

Enable caching and lazy-loading

Improve Google PageSpeed scores to:

80+ on Mobile

90+ on Desktop

Provide before & after screenshots

2. Technical SEO & SSL

Ensure full HTTPS (no mixed-content warnings)

Confirm indexing and fix errors in Google Search Console

Submit or update sitemap

Check canonical tags and resolve duplicates if present

3. Local Suburb Pages (On-Page SEO)

Update or create suburb-based service pages (initial focus):

Driving Lessons Joondalup

Driving Lessons Butler

Driving Lessons Clarkson

Each page must include:

Suburb in H1, Title Tag, Meta Description, and Body Copy

300–500 words unique suburb-specific content (no duplication)

Internal links to Booking Page + Home Page

4. Google Business Profile (GBP) Link Integration

Link each suburb page to the correct service area in Google Business Profile

Confirm changes with screenshots

5. Review Response (Reputation SEO)

Reply to recent Google reviews with short, friendly responses that include:

Suburb name

The phrase “driving lessons”

Deliverables

Before/After PageSpeed screenshots

List of updated URLs

Titles & Meta Descriptions document

Screenshot showing GBP linking updates

Timeline

7–10 days

Budget

Fixed price (open to reasonable offers based on proven experience)

What to Include in Your Reply

Examples of local SEO work done in the past

A short summary of how you will complete each step

Your fixed price quote