Fix 2,900 Website 404 Errors

Job ID: 40312310

Budget: $30 – $250 USD

My Google Analytics property is flagging roughly 2,900 “Page Not Found” 404 events. These errors are inflating bounce rate metrics, hurting crawl efficiency, and undermining ongoing SEO work.

The job is straightforward:

• Pinpoint every URL that is generating a 404 according to the Analytics reports and server logs.
• Decide—case by case—whether the URL should be reinstated, permanently redirected (301), or removed from indexing.
• Implement the changes directly in WordPress (or the CMS you find in place) and update the XML sitemap accordingly.
• Re-test all affected links, confirm the fixes inside Google Search Console and GA4, and supply a before/after error count so I can see the impact.

Completion is confirmed when GA4 and Search Console both show the 404 count trending to zero and all redirects return the correct status code.