Comprehensive WordPress Website Optimization

SCOPE OF WORK

WordPress Technical Fixes

Full website audit

Update WordPress core, theme and plugins safely

Remove unnecessary or outdated plugins

Fix any layout issues on desktop and mobile

Fix navigation and category structure

Remove any leftover template/demo content

Clean up footer and header structure

Fix broken links and 404 errors

Optimize database

Set up automatic backup system

Implement basic security hardening

Speed Optimization

Improve Core Web Vitals

Install and configure caching plugin (WP Rocket or LiteSpeed if available)

Optimize and compress all images

Enable lazy loading

Minify CSS and JS files

Enable GZIP and browser caching

Reduce server requests

Provide before and after speed test report (PageSpeed Insights)

On-Page SEO Setup

Install and configure Rank Math or Yoast SEO

Optimize meta titles and descriptions for all main pages

Optimize product pages for SEO

Add proper H1, H2, H3 heading structure

Add alt tags to all product images

Create and submit XML sitemap

Configure robots.txt properly

Add schema markup (Product, FAQ, Organization)

Improve internal linking structure

Optimize URLs if required

Analytics and Tracking Setup

Install Google Analytics 4

Install Google Tag Manager

Install Meta (Facebook) Pixel

Set up conversion tracking for:

Contact form submissions

WhatsApp button clicks

Product page visits

Verify tracking is working properly

Lead Capture and CRM Setup

Create professional RFQ / Inquiry form

Make form mobile-friendly

Store leads in database

Integrate leads with CRM (Zoho or similar free CRM)

Set up auto confirmation email

Set up structured lead notification system

Content and Structure Improvements

Improve homepage structure for better conversion

Improve product page layout

Add clear call-to-action buttons

Add WhatsApp floating button

Make contact details clearly visible

Improve trust elements (client list, testimonials, certifications if provided)