Google and Meta/Facebook/Instagram Ads Expert for E-commerce

Job ID: 36771017

Budget: €30 – €250 EUR

Company Overview:
We are a leading e-commerce company looking for a skilled and experienced Google and Meta/Facebook/Instagram Ads Expert to join our marketing team. Our company is dedicated to providing exceptional products and services to our customers, and we strive to leverage digital advertising platforms effectively to reach and engage our target audience.


Position Overview:
As a Google and Meta/Facebook/Instagram Ads Expert for E-commerce, you will be responsible for planning, executing, and optimizing online advertising campaigns across various platforms, primarily focusing on Google Ads, Facebook Ads, and Instagram Ads. Your role will involve driving targeted traffic, maximizing conversions, and achieving revenue goals for our e-commerce business. Additionally, expertise in Google Tag Manager (GTM), Google Analytics 4 (GA4), and Meta Pixel implementation will be crucial to track and measure the effectiveness of campaigns.


Responsibilities:

Develop and implement comprehensive digital advertising strategies for our e-commerce business, utilizing Google Ads, Facebook Ads, and Instagram Ads.
Conduct thorough research and analysis to identify target audience, keywords, and market trends to optimize campaigns and increase conversions.
Create and manage ad campaigns, ad sets, and ad creatives on Google Ads, Facebook Ads, and Instagram Ads platforms.
Utilize A/B testing and data analysis to continuously optimize ad performance, including ad copy, images, targeting, and bidding strategies.
Monitor and analyze key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and overall campaign performance.
Track and report on campaign performance using Google Tag Manager (GTM) and Google Analytics 4 (GA4), providing actionable insights and recommendations.
Implement and troubleshoot Meta Pixel and conversion tracking to ensure accurate measurement and attribution of campaign results.
Stay up-to-date with industry trends, best practices, and platform updates to leverage new advertising opportunities and maintain a competitive edge.
Collaborate with the marketing team and other stakeholders to align digital advertising efforts with overall marketing objectives and strategies.
Work closely with graphic designers, copywriters, and other team members to develop compelling ad creatives that resonate with the target audience.
Requirements:

Bachelor's degree in marketing, advertising, or a related field (or equivalent experience).
Proven experience and a successful track record in managing Google Ads, Facebook Ads, and Instagram Ads campaigns for e-commerce businesses.
Strong knowledge and expertise in Google Tag Manager (GTM) and Google Analytics 4 (GA4) implementation and tracking.
Proficient in Meta Pixel implementation and troubleshooting.
Familiarity with e-commerce platforms and tools such as Shopify, Magento, or WooCommerce.
In-depth understanding of digital marketing concepts, including targeting, remarketing, audience segmentation, and conversion tracking.
Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
Strong attention to detail and ability to manage multiple campaigns simultaneously while meeting deadlines.
Excellent communication skills, both written and verbal, with the ability to convey complex concepts in a clear and concise manner.
Self-motivated and proactive, with a strong sense of ownership and accountability.
Ability to work collaboratively in a fast-paced, team-oriented environment.
If you are a highly skilled and results-driven Google and Meta/Facebook/Instagram Ads Expert with a passion for e-commerce, we invite you to apply for this exciting opportunity. Join our dynamic team and play a key role in driving our digital advertising efforts to new heights!