Comprehensive Social Media Marketing Strategy
Budget: $750 – $1,500 USD
We're a new transportation dispatch company working for independent taxi and other types of service vehicles. We are looking to develop our business's social media strategy on various platforms including Facebook, Instagram, Twitter, and Google Ads that is to launch soon (next two to three weeks). We already have built a website in Word Press.
The primary focus of this initiative will be towards developing brand awareness and generating sales. We intend to have a launch coupon special to attract users to our platform and hence to use our App/service.
While the campaign should not exclude any interested parties, it will be targeted to appeal to all age ranges (over 16), making it accessible and engaging to a wider audience. We would look for advice on targets and other mediums other than social media we should consider...but we recognize the benefits of a social media approach, particularly giving our short timeframe to get everything in place in the next two to three weeks.
The ideal candidate for this job must possess:
• Significant professional experience in social media marketing/managing
• Proven record of growing brand awareness and driving sales through social media
• Proficiency in using Facebook, Instagram, Twitter, linked-in and Google Ads (other pertinent social media platforms)
• Skills in demographic targeting and tailoring content to wider audiences
• Proven record of generating interesting, target specific and effective content.
This project requires a savvy marketer capable of analyzing trends and leveraging platform functionality to maximize reach brand awareness and grow sales.
If the engagement is successfully, we’d be interested to pursue a subscription service over the medium term, i.e. long term relationship
The primary focus of this initiative will be towards developing brand awareness and generating sales. We intend to have a launch coupon special to attract users to our platform and hence to use our App/service.
While the campaign should not exclude any interested parties, it will be targeted to appeal to all age ranges (over 16), making it accessible and engaging to a wider audience. We would look for advice on targets and other mediums other than social media we should consider...but we recognize the benefits of a social media approach, particularly giving our short timeframe to get everything in place in the next two to three weeks.
The ideal candidate for this job must possess:
• Significant professional experience in social media marketing/managing
• Proven record of growing brand awareness and driving sales through social media
• Proficiency in using Facebook, Instagram, Twitter, linked-in and Google Ads (other pertinent social media platforms)
• Skills in demographic targeting and tailoring content to wider audiences
• Proven record of generating interesting, target specific and effective content.
This project requires a savvy marketer capable of analyzing trends and leveraging platform functionality to maximize reach brand awareness and grow sales.
If the engagement is successfully, we’d be interested to pursue a subscription service over the medium term, i.e. long term relationship
Related categories:
Graphic Design
Internet Marketing
Social Networking
Google Plus
Social Media Marketing