Local Google Maps Sponsored Listing

Check out the attached pic. See the sponsored link on top? That's what I want to be able to do. Not just for the town I live in, but also AROUND the town, the towns just below and to the side. I tried to do it myself, but I must have done something wrong. BTW I am not a dentist, that's just an example. In my field (tree service) apparently they don't know how to do that yet, so I couldn't share an example from that.