WP developer. Please read carefully the attached file before you bid

Job ID: 40027273

Budget: $30 – $250 AUD

*** PLEASE CHECK THE ATTACHED FILE BEFORE READ BELOW AND BEFORE YOU PLACE YOUR BID! ***
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We operate a tourism website offering daily tours and excursions.
Our site is running on WP.

We are looking for a WP developer who will develop a custom plugin or will modify an existing one to match our requirements.

The requirements:
We need a plugin which will analyze the visitors visiting the site. The structure of the analyze is described in the attached txt file.

This is the first phase of the project

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The second phase of this project which should start from 1-1-2026 is managing our existing Google ads campaign and add to it.

Our Google Ads and Google Analytics 4 (GA4) tracking are already set up.
We’re now looking for an experienced Google Ads specialist to take over campaign management, improve performance, and increase real bookings.

What exactly We’re Looking For:

Proven experience managing Google Ads for travel, tours, or hospitality businesses

Experience with booking websites / travel platforms

Familiarity with AI tools to automate ad creation and optimization

Deep understanding of conversion tracking, analytics, and data-driven optimization

Fluent English (Spanish or German is a plus)


Key Responsibilities
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Optimize and manage our existing Google Ads campaigns to:

Generate real tour bookings (not just clicks)

Improve ROI, CTR, and conversion rate

Identify which keywords, ads, and locations drive the best results

Review and optimize current Google Ads setup (Search, Display, Re-marketing if applicable)

Refine keyword targeting (add high-intent long-tail keywords, negative keywords)

Improve ad copy, extensions, and landing page relevance

Optimize bidding strategies for conversions and ROI

Monitor performance daily and adjust budgets intelligently

Track conversions using GA4, Google Tag Manager, and UTM parameters

Booking Source Tracking

Continuous A/B testing of ad copies, headlines, and CTAs

Setup of dashboards to see which ads, keywords, and campaigns drive actual bookings

Setup to track customer journey: click → landing page → booking (see the attached file)

Provide weekly reports summarizing results, insights, and next steps


Bonus Skills :
Graphic design experience for Display/Re marketing ads


Please include in your proposal:

Your approach for creating high-converting campaigns

Examples of previous successful travel/tourism campaigns

Estimated timeline and budget

Thank you for reading that far :-)