Website SEO for Conversion Boost

Local SEO Specialist Needed to Expand Visibility Across Kent (WordPress Site)

We’re looking for an experienced local SEO specialist to help expand our search visibility beyond Folkestone and into multiple towns across Kent, where we currently have limited presence.

At the moment, we perform well in Folkestone-related searches, which confirms the website and brand are fundamentally strong. The goal of this project is to analyse our current SEO performance and optimise the site so we rank more effectively in other Kent locations, driving relevant local traffic that can then convert into quote requests.

This is primarily an SEO strategy and optimisation project, focused on geographic expansion rather than a full website redesign.

Project objectives

- Identify why we rank strongly in Folkestone but not in other Kent towns
- Improve visibility for relevant cleaning / housekeeping searches across Kent
- Optimise the website structure, content, and signals to support multi-location SEO
- Ensure new traffic is well-qualified and guided towards requesting a quote

Scope of work
You will be expected to:

- Audit current SEO performance, rankings, and keyword coverage by location
- Identify priority Kent towns and keyword opportunities
- Review site structure and advise on location-based pag- es (creation or optimisation)
- Optimise on-page SEO (titles, meta descriptions, headers, internal linking)
- Review technical SEO fundamentals (page speed, mobile usability, indexation)
- Advise on Google Business Profile optimisation and service-area targeting
- Provide recommendations for content (blogs or pages) that support local SEO growth


Deliverables

To keep the project structured and measurable, we’re looking for:

- A clear SEO audit focused on local visibility gaps
- A prioritised action plan for expanding rankings across Kent towns
- Implementation of agreed fixes (or clear implementation guidance)
- Tracking of keyword movement and organic traffic by location
- A final report outlining progress, insights, and next-step recommendations

What to include in your proposal
Please include:

- Examples of similar local or multi-location SEO projects
- The tools you typically use (e.g. Ahrefs, SEMrush, Screaming Frog, etc.)
- A realistic timeline for seeing visibility improvements
- Whether you prefer working in milestones and how you’d structure them

This is a project-based engagement, not an ongoing retainer at this stage. We’re ready to begin as soon as scope and approach are agreed.