Shopify SEO & Local Ranking Upgrade product search optimization

Scope designed for Shopify + 30 priority products
Goal:
Make Google fully trust our website , refresh prices correctly, and rank your top 30 products locally
1.Google Search Console (Mandatory)
• Verify www.la2taa.com
• Submit sitemap.xml
• Fix indexing & crawl errors
• Analyze current impressions & CTR
• Create performance baseline

Deliverable:
• Fully working Search Console
• Indexing report

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2.Google Merchant Center
• Create & verify Merchant Center
• Connect Shopify product feed
• Fix price mismatches
• Ensure currency & availability accuracy
Deliverable:
• Merchant Center active
• Products approved (or clear error list)

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3.Technical SEO (Shopify)
• Fix duplicate URLs & canonical issues
• Improve crawl efficiency
• Validate & fix product schema
• Ensure price updates reflect in Google
• Fix structured data errors

Deliverable:
• Valid product schema
• Google Rich Results eligibility confirmed

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4.Page Speed & Mobile Optimization
• Improve mobile speed
• Remove unnecessary Shopify apps/scripts
• Optimize images safely

Deliverable:
• Improved mobile performance score
• Faster load times on product pages

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5.Local SEO for Lebanon (FOCUSED)
• Keyword research for 30 best-selling products
• English + Arabic buyer-intent keywords
• Optimize:
• Homepage
• Relevant collection pages
• Add local relevance signals (Lebanon-focused)

Deliverable:
• Keyword list for 30 products
• Local SEO optimization report

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6.Analytics & Tracking
• Set up GA4
• Link GA4 with Search Console
• Track:
• organic sales
• product performance
• user behavior

Deliverable:
• GA4 dashboard
• Conversion tracking confirmed