Shopify Order Attribution & Tracking Optimization
Budget: $8 – $15 USD
Description:
The team at Jowua (jowua-life.com) needs help optimizing our sales attribution. We're looking for an E-commerce Analytics Specialist to optimize our Shopify store and Google Analytics. The project involves setting up tracking and analysis to improve understanding of our order sources.
Tasks:
Set up Flows in Shopify that will tag orders coming in with the source of the order, for these items:
Orders incoming that were from Twitter, tagged as "Twitter"
Orders from Google Ads tagged with "Google Ads"
Orders from Bing ads tagged with "Bing ads"
Orders coming from Klaviyo campaigns tagged as Klaviyo
Orders that have a landing page containing "blogs" in it should have the tag "Blog"
Implement referral exclusion list in Google Analytics.Currently, we get a lot of attribution from PayPal, Shopify, and links that aren’t the actual source.
Create a report in Google Analytics (GA) for the sales of each social media channel for every month
Create a report in GA for sales of all campaigns for each month
Create a report in GA for sales from blog
Investigate the source of all traffic currently attributed to “Direct”. It seems far too high, and we are getting first time visitors ordering on our site. How are they finding us?
Any other optimizations suggested
Qualifications:
Experience with Google Analytics and Shopify.
Knowledge of UTM parameters, and conversion optimization.
Ability to provide actionable insights based on data.
Project Goals:
Accurate tracking of orders by source.
Insights into user behavior and checkout process.
Recommendations for marketing and website performance improvement.
The team at Jowua (jowua-life.com) needs help optimizing our sales attribution. We're looking for an E-commerce Analytics Specialist to optimize our Shopify store and Google Analytics. The project involves setting up tracking and analysis to improve understanding of our order sources.
Tasks:
Set up Flows in Shopify that will tag orders coming in with the source of the order, for these items:
Orders incoming that were from Twitter, tagged as "Twitter"
Orders from Google Ads tagged with "Google Ads"
Orders from Bing ads tagged with "Bing ads"
Orders coming from Klaviyo campaigns tagged as Klaviyo
Orders that have a landing page containing "blogs" in it should have the tag "Blog"
Implement referral exclusion list in Google Analytics.Currently, we get a lot of attribution from PayPal, Shopify, and links that aren’t the actual source.
Create a report in Google Analytics (GA) for the sales of each social media channel for every month
Create a report in GA for sales of all campaigns for each month
Create a report in GA for sales from blog
Investigate the source of all traffic currently attributed to “Direct”. It seems far too high, and we are getting first time visitors ordering on our site. How are they finding us?
Any other optimizations suggested
Qualifications:
Experience with Google Analytics and Shopify.
Knowledge of UTM parameters, and conversion optimization.
Ability to provide actionable insights based on data.
Project Goals:
Accurate tracking of orders by source.
Insights into user behavior and checkout process.
Recommendations for marketing and website performance improvement.