Sales-Driven Digital Advertising Campaign
Budget: $25 – $50 USD
Digital Marketing Specialist (Freelancer)
As a growing business, we are seeking an experienced Digital Marketing Specialist with a proven track record in implementing successful digital advertising campaigns. The ideal candidate will be highly proficient in Appcues and Zapier, capable of creating compelling ads that not only drive traffic but generate high-quality sales leads.
Specifically we are targetting users who are moving house, after they sign the lease they are required to complete a move in check list and we want to sell them concierge services that are free to help them set up a) their internet in their new home and b) their energy account.
We already have the customers in our portal and our existing flow. We need to create compelling steps within our flow that encourage users to opt in and use our service. The toolkit we use to create these flows includes Appcues and Zapier.
Key Responsibilities:
Develop and execute a digital advertising campaign tailored to engage users utilizing specific workflows within our application.
Create and manage AppCues content (Checklists, Workflows, Banners) to capture leads effectively.
Utilize Zapier to automate the distribution of leads to various third-party partners.
Conduct multivariant testing to optimize campaign performance.
Analyze data from multiple sources and integration points to measure campaign success.
Essential Skills and Experience:
Expertise in Appcues and Zapier.
Ability to run multivariant tests and measure performance effectively.
Experience in combining data from various sources for comprehensive analysis.
Proficiency in HTML and creative copywriting.
Project Goals:
Execute a consumer-focused ad program using our existing toolkit.
Measure and optimize the performance of each campaign.
Generate a high volume of quality sales leads to be transmitted to our partners via Zapier.
Provide detailed reports on campaign flows and lead generation outcomes.
The success of this project is closely tied to the quality and quantity of sales leads generated. We are looking for a creative and analytical mind to join our team and contribute to our growth.
As a growing business, we are seeking an experienced Digital Marketing Specialist with a proven track record in implementing successful digital advertising campaigns. The ideal candidate will be highly proficient in Appcues and Zapier, capable of creating compelling ads that not only drive traffic but generate high-quality sales leads.
Specifically we are targetting users who are moving house, after they sign the lease they are required to complete a move in check list and we want to sell them concierge services that are free to help them set up a) their internet in their new home and b) their energy account.
We already have the customers in our portal and our existing flow. We need to create compelling steps within our flow that encourage users to opt in and use our service. The toolkit we use to create these flows includes Appcues and Zapier.
Key Responsibilities:
Develop and execute a digital advertising campaign tailored to engage users utilizing specific workflows within our application.
Create and manage AppCues content (Checklists, Workflows, Banners) to capture leads effectively.
Utilize Zapier to automate the distribution of leads to various third-party partners.
Conduct multivariant testing to optimize campaign performance.
Analyze data from multiple sources and integration points to measure campaign success.
Essential Skills and Experience:
Expertise in Appcues and Zapier.
Ability to run multivariant tests and measure performance effectively.
Experience in combining data from various sources for comprehensive analysis.
Proficiency in HTML and creative copywriting.
Project Goals:
Execute a consumer-focused ad program using our existing toolkit.
Measure and optimize the performance of each campaign.
Generate a high volume of quality sales leads to be transmitted to our partners via Zapier.
Provide detailed reports on campaign flows and lead generation outcomes.
The success of this project is closely tied to the quality and quantity of sales leads generated. We are looking for a creative and analytical mind to join our team and contribute to our growth.