SEO Overhaul for Higher Conversions

My immediate focus is tightening up our on-page SEO: refining keyword targets, rewriting meta tags so they actually entice clicks, and aligning content with search intent across every core landing page. I run a travel-booking site, so turning that extra visibility into real bookings matters just as much as the rankings themselves.

Beyond the page-level work, the site needs a technical tune-up. Load times are dragging, several pages are dropping out of the index, and we’re missing the green zone on multiple Core Web Vitals metrics. I’d like a clean technical audit (Screaming Frog, Lighthouse, your favourite stack) followed by practical fixes that bring us comfortably within Google’s performance thresholds.

Once the foundations are sound, I want to build domain authority through smart backlink acquisition and outreach to relevant, high-quality travel and lifestyle publishers. No spam, no shortcuts—just solid relationship-driven links that will stand up to the next algo update.

Deliverables I’m expecting:
• On-page optimisation plan and implementation for priority pages
• Technical audit with a task-by-task remediation log (site speed, indexing, Core Web Vitals)
• Backlink and outreach strategy with monthly link report
• Google Search Console & Analytics dashboards showing progress
• Concise monthly summary highlighting wins, issues, and next steps

Show me past wins—case studies or before/after data—so I can see how you’ve handled similar challenges. Proficiency with Ahrefs or SEMrush is essential, and experience in the travel or booking niche will put you to the front of the queue. Work is fully remote and the schedule is flexible; what matters are measurable results.