SEO Overhaul for Brand Visibility

I want to raise my brand’s profile by giving both my website and its associated Google presence a thorough SEO tune-up. The priority is simple: when potential customers search for services like mine, I want them to keep seeing my name—on the results page, in the map pack, and across the knowledge panel.

To get there, I expect:
• A clear audit of the current site structure and Google Business Profile, highlighting quick wins and larger structural fixes.
• On-page improvements that follow your audit findings—optimised headings, internal linking, schema where it makes sense, and error-free meta data.
• Practical, sustainable off-page steps that strengthen authority and align with Google’s current guidelines.

Please base your strategy on solid keyword and competitor research (SEMrush, Ahrefs or similar) and track progress in Search Console and Analytics so I can see the lift in impressions and branded searches. A concise report at project wrap-up—summarising changes made, ranking movement, and next-step recommendations—will be the final deliverable.