SEO Lead-Generation Optimization
Budget: $250 – $750 USD
The objective is to turn organic visitors into qualified leads. The site already has steady traffic, but the conversion rate on key lead-capture pages is underperforming. A thorough SEO overhaul is needed—on-page, technical, and off-page—so every visit has a higher chance of ending in a form submission or call request.
Scope of work
• Audit: crawl the entire site, pinpoint technical issues, and benchmark current lead-conversion metrics in Google Analytics (GA4) and Search Console.
• Keyword & intent mapping: align high-value, purchase-intent keywords with existing and new landing pages.
• On-page optimisation: metadata, headers, schema markup, internal linking, and clear calls-to-action that funnel users toward the lead form.
• Content strategy: propose topics and on-page copy tweaks that address pain points and build authority.
• Authority building: secure relevant backlinks and improve topical relevance through outreach or digital PR.
• Tracking & reporting: set up or refine Goals/Events in GA4, provide a concise weekly progress report, and deliver a final comparison showing uplift in lead conversions.
Acceptance criteria
1. All critical technical issues fixed and verified in Search Console.
2. Keyword positions for agreed primary terms show measurable improvement.
3. Lead-generation pages achieve a demonstrable increase in conversion rate over the baseline period.
4. Clear documentation of work and next-step recommendations supplied.
Preferred tools include Ahrefs, SEMrush, Screaming Frog, GA4, and Google Tag Manager, but equivalent alternatives are welcome if they achieve the same result.
Time frame and milestones can be discussed once the initial audit is complete.
Scope of work
• Audit: crawl the entire site, pinpoint technical issues, and benchmark current lead-conversion metrics in Google Analytics (GA4) and Search Console.
• Keyword & intent mapping: align high-value, purchase-intent keywords with existing and new landing pages.
• On-page optimisation: metadata, headers, schema markup, internal linking, and clear calls-to-action that funnel users toward the lead form.
• Content strategy: propose topics and on-page copy tweaks that address pain points and build authority.
• Authority building: secure relevant backlinks and improve topical relevance through outreach or digital PR.
• Tracking & reporting: set up or refine Goals/Events in GA4, provide a concise weekly progress report, and deliver a final comparison showing uplift in lead conversions.
Acceptance criteria
1. All critical technical issues fixed and verified in Search Console.
2. Keyword positions for agreed primary terms show measurable improvement.
3. Lead-generation pages achieve a demonstrable increase in conversion rate over the baseline period.
4. Clear documentation of work and next-step recommendations supplied.
Preferred tools include Ahrefs, SEMrush, Screaming Frog, GA4, and Google Tag Manager, but equivalent alternatives are welcome if they achieve the same result.
Time frame and milestones can be discussed once the initial audit is complete.